Jessica & Ashlee Simpson New Tween Fashion Line: Is It Any Good?

Jess adds a tween clothing collection to her $1 billion fashion empire, with help from her little sis, who will codesign the duds

By Ella Stewart Jun 01, 2011 3:55 PMTags
Jessica Simpson, Ashlee

Talk about a sister act!

Jessica Simpson is expanding her $1 billion fashion empire with a tween clothing line that's set to launch the end of this year. And little sis Ashlee Simpson is getting in on the fashion action, too.

How will Ash be involved?

The erstwhile Melrose Place star is cocreative director of the line—aimed at trendy 7- to 16-year-olds—alongside her big sister, reports Women's Wear Daily.

"I'm excited to bring my this division," Jess tells WWD, "because she brings a savvy rocker edge that defines today's tweens."

And Ash chimed in, "My goal...will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion."

Check out some of the Simpson sisters' leggings, tees and faux fur vests from the collection below (no Daisy Dukes or bowler hats in sight, whew!) and tell us, would you buy these for the little sister/niece/daughter in your life?

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