Paris Hilton

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Long before Kim Kardashian established herself as a branding genius—and before Jessica Simpson's fashion biz was about to make her a billionaire!—there was Hollywood's O.G., Paris Hilton. And the hotel heiress doesn't want you to forget it.

"There's so many people out there who try to imitate what I do, but I am the original," she told the Associated Press yesterday while promoting her new shoe line in Mexico. "There is nothing like me."

What else does Paris claim to dominate?

Saying she has the "best fashion sense," Paris' whirlwind promotional trip included three outfit changes: from party girl in a sequined mini with side cape and Beverly Hills princess in a skort suit and sunhat to brand builder in a short bubble skirt and blouse. According to the original heiress turned reality star, "The girls all love my style. When they buy my products, they can be like me!"

And while Kim may have been 2010's best paid reality star (earning a whopping $6 million according to the Daily Beast), Paris isn't conceding anything to her former BFF. "I have done everything that I wanted to do and I feel very blessed that I have been very successful in every area," she told reporters. "So it's very exciting. There is nothing else to do!"

Except Hilton's not exactly retiring just yet. She's set to take a stab at a reality comeback with Oxygen's upcoming series The World According to Paris this spring.

So what do you think, is Paris past her prime, or will she be able to reclaim the self-promoting princess tiara from Kim?

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