Alberta Ferretti, Emma Watson

Courtesy of Alberta Ferretti

Watch out, Ashley and Mary-Kate Olsen: Emma Watson's moving in on your territory.

Just after wrapping up her last collection for mass-market brand People Tree, the Harry Potter star and Brown undergrad is busting into the high-fashion world...

Emma's teamed up with Alberta Ferretti to create Pure Threads by Emma Watson, an eco-friendly capsule collection inspired by '70s icon Jane Birkin. 

The British babe tells Women's Wear Daily, "I'm pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology."

Her environmentally friendly line, which consists of just five pieces—two dresses, a shirt, a pair of denim shorts and a long skirt—will be available online March 21.

If Em's selling, are you buying?

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.