And here we thought Simon Cowell returning to television was prize enough. Not so!
Just when you thought it couldn't get any more hyped (particularly not in the wake of the un-exploding Cowell Super Bowl commercial), Fox is upping the stakes on The X Factor's upcoming premiere season, announcing today that the winner of the reality-competition will not only go on to almost certain
ridicule fame, but will take home the biggest prize in the history of reality TV.
So what is it?