Heidi Klum, Orlando Bloom Land Fragrance Deals

Model currently developing new perfume with Coty Inc., to be called Heidi Klum Shine, while new dad Bloom announced as new face of Hugo Boss scent

By Marianne Garvey Jan 21, 2011 6:15 PMTags

Heidi Klum wants to make us smell "delicious."

The former Victoria's Secret Angel slash Project Runway host slash mom of four has taken the next step in moguldom, inking a deal for her own fragrance with Coty Inc.

"I am thrilled to be partnering with Coty on my new fragrance," says Klum. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations, but it is all worth it."

So what's it called? And what's Orlando Bloom doing in the fragrance department?