Khloé Kardashian Odom: Why She Went Red

E! reality star's color specialist gives us exclusive details behind her new ginger locks

By Marc Malkin, Brett Malec Jan 07, 2011 2:54 AMTags
khloe kardashianJason Merritt/Getty Image

Just call her Ginger Kardashian.

Khloé Kardashian Odom surprised everyone at last night's People's Choice Awards when she showed up on the carpet with a mane of freshly tinted red hair.

Why and how did she do it?

Read on for the exclusive details...

Kardashian's color specialist Julie Canales from L.A.'s Goodform salon tells us the formerly brunette E! reality star has had her eyes set on a "fiery" new do for a while now.

Kardashian got things started by bringing Canales a photo of a red-headed model ripped from of a magazine.

"She pretty much had in mind what she wanted," Canales says. "We made a few tweaks to the picture that she had so that it could compliment her and not be so much like the picture.

"She's a pretty spunky, smart girl and I think the red hair compliments that."

Canales says the process took her about three hours to do at the salon (the same place sister Kim went blonde in 2009) on Tuesday afternoon, the day before Kardashian made her hair debut at the PCAs.

"We were a little limited on time, because I know she wanted to show her husband before he left for a game out of town," Canales said.

So what did hubby Lamar Odom think of his wife's new look? "He liked it right away!" Canales said.