Why Is Beyoncé Banned in Britain?

Singer's racy fragrance commercial deemed too hot for prime time viewing

By Marianne Garvey Nov 17, 2010 5:40 PMTags

Beyoncé's got an entire country hot and bothered—and now her boobs are banned in Britain.

The Bootylicious One's new perfume ad, featuring the scantily clad songstress writhing around in red silk dress, was deemed too hot for the kiddie set. Parents had reportedly bombarded advertising watchdogs expressing outrage that their children were being exposed to too much of Beyoncé's naughty bits during the middle of the day.

Now, the kids will just have to tune in later to get their peek...

The supposedly raunchy ad, promoting her new (and aptly named!) frangrance Heat, can't be aired until 7:30 p.m.

Coty, the company behind the perfume, says the ad reflects the singer's personal "sexy chic" style and denies that her bumping and grinding was overtly graphic.

"At no point was Beyoncé naked," a rep for the company said, adding that the ad was "stylized and in keeping with other ads in the genre."

The Advertising Standards Authority shot back, saying it should never have aired before dark. The ASA labeled the minute-long commercial, in which B sings a sultry, deep version of "Fever," "sexually provocative" and "unsuitable" for young children. It had already been stamped with a restriction that it not be shown during or immediately before or following kid's programming.

"Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said the agency.

We're guessing that even though she may be banned, Beyoncé's laughing all the way to the bank.