Craig Sjodin/ABC"Where are all the My Generation tweets? LOL." —Twitter wag, last night
ABC's My Generation, an attempt at snagging both the zeitgeist and 18-49 demographic advertising dollars, is the second new fall TV series to be canceled. The show failed to connect with youngsters (or anyone, really) despite an extensive marketing campaign that included a sponsored Twitter trend and a virtual locust plague of billboards and bus ads.
ABC reps confirm that My Generation episodes have been pulled from the network's schedule.
No word yet on what might replace My Gen in ABC's 8 p.m. on Thursday time slot, although Modern Family and Cougar Town comedy repeats would seem to be likely candidates.
The ensemble drama was set in Texas and was formatted as a documentary following up on the adult lives of teens who had been interviewed and filmed while still in high school. Landmark events of the past 10 years, ranging from 9/11 to the Enron scandal, were featured prominently as key elements driving the personal stories.
Despite the real-world elements, critics rejected the show as artificial, and viewers ignored it in droves. The show's first outing garnered 5.2 million viewers, last night's second installment dropped to just four million.
What show will be canceled next? Share your guesses in the comments.