Beefcake multi-talent LL Cool J has authored Platinum 360: A Full Circle Guide to Developing Your Mind, Body and Soul, and to push his work he showed up on The View. Unlike The Soup audience, apparently their demo is really a mess.

J took the opportunity to demonstrate his strength with the nearest deadweight, Elisabeth Hasselbeck.

Gee, he makes it look so effortless. But then maybe there was a reason they didn't seat Sherri Shepherd next to him.

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