UPDATE: E-Trade has somewhat needlessly come to its own defense:
"While E-Trade doesn't typically comment on pending litigation, we felt it appropriate given the high level of interest in the E-Trade baby. With the E-Trade baby, our advertising campaign is meant to be witty and memorable, while effectively communicating the powerful investing tools and services offered by E-Trade. We believe the claims are without merit and we intend to defend ourselves vigorously in this case."
Her name is Lindsay Lohan and she's a
delusional narcissist milkaholic?
Yes, folks, apparently this is the world we're living in: LiLo has filed a $100 million lawsuit against the baby-loving ad men over at E-Trade, alleging that they unlawfully encroached on the Lohan brand by having the gall to name the milkaholic tot in their talking-baby Super Bowl commercial—get this—Lindsay. The nerve!
This is what happens when you suddenly have too much spare time on your hands.