Mamma Mia! Spice Girls Bring Girl Power to Broadway

Apparently, what you want, what you really, really want is a musical featuring the tunes of Posh, Sporty, Baby, Ginger and Scary

By Breanne L. Heldman Jan 21, 2010 5:10 PMTags
Spice GirlsAP Photo/Richard Lam

Broadway already has a dancing queen, but it's about to get some spice.

With musicals based on the music of ABBA, the Four Seasons and Billy Joel already making a splash on the Great White Way, it was only a matter of time before theatergoers got what they wanted, what they really, really wanted.

Viva Forever, a new musical based on the music of—you guessed it—the Spice Girls, is headed our way.

Judy Craymer, who produced both the film and stage versions of Mamma Mia!, has teamed with the infamous girl group, Universal Music and American Idol mastermind Simon Fuller's new company, XIX. Like the ABBA show, this theater entry will tell its own story rather than be a tribute to the artists formerly known as Posh, Sporty, Baby, Ginger and Scary.

"I want to create a unique celebration of the band and its music, with its own flavor and joyful message," Craymer says in a statement. "It is important to me that the excitement, style and humor of the Spice Girls is well represented on stage."

In case you were curious, Mamma Mia! has netted more than $2 billion worldwide. Talk about girl power!


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