Gatorade Spills Tiger Woods Special

Beverage maker becomes first sponsor to drop golfer in wake of "trangressions" admission, but claims no connection

By Peter Gicas Dec 09, 2009 12:30 AMTags
Tiger Woods, GatoradeAndrew Redington/Getty Images

Gatorade doesn't need any of Tiger Woods' help to quench that deep down body thirst.

The company is putting an end to its Gatorade Tiger Focus beverage but insists the decision to do so is not at all relaed to the golfer's "transgressions."

"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," the drink purveyor said in a statement to E! News.

Wow, curious timing the Gatorade brain trust has.

Ever since news broke of Tiger's alleged infidelity, there's been much speculation as to what effect, if any, it would have on his numerous endorsement deals. Last week, Nike, Gillette and Electronics Arts expressed support, while AT&T refused to comment.

Will the dominoes start falling now?

(Originally published Dec. 8, 2009, at 3:17 p.m. PT)


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