Olsen Twins Get Cheap, Launch Yet Another Brand

Mary-Kate and Ashley take a break from their haute line, The Row, to design for juniors at JCPenney

We get it—they're moguls.

Mary-Kate and Ashley Olsen have been selling stuff since the dawn of time, whether it be causing "big trouble" on Full House, straight-to-video movies or high-end clothing.

In fact, the self-proclaimed (and oft-debated) fashionistas were recently inducted as members of the Council of Fashion Designers of America, a big coup for celebrity designers (Sean "Diddy" Combs is the only other major star).

To celebrate, the duo, who launched top-shelf clothier The Row in 2007, are bringing their designs back to the masses with Olsenboye, a juniors line exclusive to JCPenney. The goods will be available on the retailer's website and in its 50 biggest stores beginning Nov. 6, with a full-blown takeover scheduled for February.

According to Women's Wear Daily, the clothes will be keeping a casual yet full house of jeans, bottoms, tops, dresses, skirts, shorts, jackets, bags and shoes, all in the $20 to $50 range and meant to be mixed and matched.

Believe it or not, this is the twins' first foray into the middle-of-the-road price point. Their previous endeavors were mostly for Wal-Mart, while both The Row and Elizabeth and James are more adult-oriented, with adult-oriented price tags. Per WWD, the 23-year-old starlets actually approached Penney's about the collaboration, claiming they wished to further diversify their brands.

Get a look at the looks right here.