These Are the Key Winter Fashion Trends You Need to Know Now, According to Amazon Influencers

Become the IT girl this winter by upgrading your winter wardrobe with these influencer-approved fashion trends.

By Camila Quimper Jan 11, 2024 12:00 PMTags
Shop Winter Fashion Trends According to Amazon InfluencersE! News Illustration / Photos Courtesy of Amazon

We interviewed these Amazon Influencers because we think you'll like their picks. These influencers mentioned are paid spokespeople for the Amazon Influencer Program. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

The holidays may be over, but winter is still very much still here. And that means it's time to throw away your worn-out coat that's so three seasons ago and start shopping the hottest winter trends that'll transform you into the IT girl. With that in mind, shopping for the hottest (or shall we say coldest?) winter trends in 2024 can be quite overwhelming at first, especially when you don't know where to start looking for inspiration. Which is why E! is here to help, since we're always coming in clutch with the hottest celeb tea and fashion trends you should know. It's our job to find out what's in right now, and that's why we've interviewed fashion influencers who let us know what everyone should be rocking right now, whether it's winter capsule wardrobe staples, activewear to stay chic and cozy, and so much more.

While style can sometimes take a backseat when it comes to winter, this season is all about combining comfort with visual impact. For example, a great cozy coat that still looks effortless but is classic enough to never go out of style, is the first step to creating your winter capsule wardrobe. Makho Ndlovu, fashion influencer and media personality, knows what she's talking about when she tells E! all about her favorite winter staple, the Orolay jacket. "I have a couple of them in a couple of different colors. They were huge like two years ago. But they are still amazing. They keep you warm in the New York City weather. So, whether you live in the Midwest or wherever you live and you need something to keep you warm. Get an Orolay jacket!" Another fashion influencer, Alyssa Lenore, talks about her three winter capsule wardrobe essentials everyone should also have in their closet, "a good tailored coat, Uggs, and a great cashmere sweater."

Now, if you're looking for another trend that shows off your new soft girl era, Johnnybell Sanchez (lifestyle influencer and mom of three) mentions the coquette trend that's taken over social media, telling E! about how it may not be a trend she wears, "I like it for everyone else. It's like the bow that they do…on the hair. I love that, but I just, can't do it myself."

For those who keep an active lifestyle during the winter season, Johnnybell also mentions comfort is of course key—you just have to know how to effortlessly style it with basic pieces that are both oversized and fitted. She loves to wear "sweatshirts, and I think Amazon has a great selection. I also love this…I don't know the brand, but it is a tight-fitted black, long sleeve that is amazing. It makes me feel so confident wearing it and I like to wear it out in the day or even working out."

And if you're more focused on basics and tailored pieces this season, Gregoria Reyes-Lou recommends checking out her favorite fashion brand which makes pieces for all the girlies of different sizes, "Derek Lam. I love their clothing. It's always so elegant and there are beautiful dresses. I wear a dress almost every day and I love that it's inclusive and high quality, which is very important to me."

So, if you're ready to build the winter wardrobe of your dreams, keep scrolling for our top picks inspired by the fashion trends beloved by Amazon Influencers.

MEROKEETY Women's 2-Piece Outfits Sweater Set

Stay effortlessly stylish and snug this winter with Merokeety's waffle-knit matching set. Featuring an oversized cardigan and flattering high-waisted joggers that can be styled independently, this co-ord is the ultimate solution for a chic and comfortable winter wardrobe, eliminating the need for any outfit planning.

TAHARI Women's Wool Blend Wrap Coat

As Alyssa mentioned, a well-tailored coat is a great winter capsule wardrobe essential. We're currently loving this wool blend wrap coat from Tahari for its timeless elegance and versatile style, making it the perfect addition to elevate your winter fashion.

Rvnsu Cashmere Sweater

Made from 100% Mongolian cashmere, this sweater is another winter capsule staple you'll find yourself reaching for all season long. It also comes in 18 other colors to choose from.

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The Coquette Aesthetic Isn't Bow-ing Out Anytime Soon, Here's How to Wear It

UGG Women's Classic Mini II Winter Boot

UGGs have entered the chat again, and it doesn't look like they're going anywhere. All the girlies have been wearing this UGG winter boot to keep them cozy and on trend this season, just like fashion influencer Alyssa.

ATODEN Silky Satin Hair Bows

The coquette trend has recently surged across social media, captivating everyone this winter season with its enchanting blend of soft and girly vibes. Now's your chance to embrace the same trend that lifestyle influencer Johnnybell adores by adding a large silky bow like this one to your hair.

ANINE BING Women's Kaia Blazer

Tailored pieces like this Anine Bing Kaia Blazer, beloved by Alyssa, effortlessly combine sophistication with contemporary style, making them a versatile wardrobe essential for any fashion-forward girlie.

Tanming Women's Winter Wool Pleated Long Skirt

Elevate your winter wardrobe with this high-rise, mid-calf length skirt that pairs perfectly with booties and a cozy sweater for an effortlessly elegant and stylish ensemble. Available in 10 different colors, the thick fabric ensures a warm and comfortable feel, making it a versatile and chic choice for the season.

UGG Women's Sherpa Oversized Scarf

Wrap yourself in warmth and style with this oversized sherpa scarf that doubles as a portable blanket. The faux fur not only adds a playful texture but with five hues to choose from, including classic neutrals and bold brights, this scarf is the perfect accessory to upgrade your winter look.

Amy Babe Women's Satin Maxi Skirt

This navy satin skirt effortlessly defies time, pairing seamlessly with a chunky pullover and, if the weather calls for it, layering over tights for extra warmth. It's a versatile wardrobe choice that embodies timeless fashion.

Happy Sailed Women's Velvet Cocktail Dress

This shimmery skater dress is perfect for a refined cocktail party look. Whether paired with or without tights, it effortlessly adapts to your style, ensuring you shine at any event.

Orolay Women's Thickened Down Jacket

Beloved by Makho, this iconic "Amazon coat" continues to be a winter must-have, offering 12 diverse color options and backed by over 27,000 reviews attesting to its excellence. With duck down insulation and a reliable waterproof, wind-proof shell, this coat guarantees maximum warmth, making it your trustworthy companion through the end of the winter season.

Amazon Essentials Women's Long-Sleeve Polar Fleece Pullover Jacket

When it comes to activewear, it doesn't get more timeless than this fleece pullover jacket that provides unbeatable warmth for those chilly winter days. The best part? it's currently on sale for less than $10!

Looking for more influencer-approved products? Check out the top must-have products that Amazon influencers can't live without.

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