Kim Kardashian Wants You to Free the Nipple (Kind of) With New SKIMS Bras

Kim Kardashian announced a new line of built-in nipple bras, cheekily sharing, "Some days are hard, but these nipples are harder."

By Alyssa Morin Oct 27, 2023 7:10 PMTags
Watch: Kardashians Recap: Kim Kardashian's Wardrobe Fail!

Kim Kardashian created the breast fashion accessory.

The SKIMS founder recently announced her new line of push-up bras that include—wait for it—built-in nipples. And in true Kim fashion, she posted the cheekiest video to share her brand's unique design, which they describe as a first of its kind.

"The Earth's temperature is getting hotter and hotter," the 43-year-old began the short clip in an Oct. 27 Instagram, "the sea levels are rising, the ice sheets are shrinking. And I'm not a scientist, but I do believe everyone can use their skillset to do their part. That's why I'm introducing a brand-new bra with a built-in nipple."

To further drive her message home, The Kardashians star donned a skintight beige top that perfectly showcased the nipple design. She paired her look with matching body-hugging pants, clear heels and sexy librarian glasses.

"So, no matter how hot it is," she continued, "you'll always look cold. Some days are hard, but these nipples are harder. And unlike the icebergs, these aren't going anywhere."

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Kim Kardashian's Sex Confessions

And while some might say Kim's new line is attention-grabbing, that's the whole point.

"The ultimate nipple bra," she captioned her post. "Perfect fullness with a built-in, faux nipple for shock factor."

Courtesy of SKIMS

But there's more eye-catching elements to the reality TV personality's upcoming launch. The brand may have used climate change to sell their lingerie, but they're putting their money where their mouth is.

According to SKIMS, they're donating 10 percent of sales from the Ultimate Nipple Bra to the 1% for the Planet organization, a global network that works with businesses and environmental organizations to help people and the planet.

Courtesy of SKIMS

Before the bras debut on Oct. 31, relive some of Kim's most daring looks. From nipple-baring dresses to leather latex ensembles, she's never been afraid to push the boundaries—with a few push-up bras, of course!

A Sleek Spy

Kim went full Matrix mode in Italy. 

Innovator Influence

The Keeping Up With the Kardashians alum wore a leather dress from SKIMS' collaboration with Fendi while receiving the award for Brand Innovator of 2021 during WSJ. Magazine's Innovator Awards ceremony. Also: hello, snake skin booties!

Bejewelled Beauty

The SKIMS founder celebrated her new collection with Swarovski by wearing a diamond-adorned look.

Pretty in Pink

Kim strutted her stuff in this jaw-dropping hot pink Balenciaga catsuit that she donned on the way to her post-Saturday Night Live hosting afterparty.

Head-to-Toe Balenciaga

Kim walked the infamous 2021's Met Gala red carpet covered entirely in a custom Balenciaga outfit and signature ponytail. 

Don't Be a Grinch

Social media had a lot to say about Kim's Christmas outfit—couture Schiaparelli outfitted with a leather bodice featuring six-pack abs and a matching green silk velvet skirt—but she remained unphased.

 

Chic Celebrations

Kim rang in the big 4-0 in a gold vintage Vivienne Westwood gown.

All Balmain

Modeling vintage Balmain—a crop top with shoulder pads and a pair of thigh-high biker shorts—Kim dubbed herself a "Balmain Barbie" in Sept. 2020.

 

Cream Dream

Kim attended the 2020 Vanity Fair Oscars party in a dramatic ruffled cream gown.

PCAs Perfection

The E! star looks gorgeous in mint at the 2019 E! People's Choice Awards.

Black Velvet

Kim showed up to the 2019 Creative Arts Emmys in a simple black one-shoulder velvet dress.

Soaked

Kim won the 2019 Met Gala red carpet in this dripping wet latex look by Thierry Mugler.

Optical Illusion

For the 2018 E! PCAs, Kim went with a psychedelic, skin-tight sheer number that made us do a double take.

Good News

Stop the presses! The headline-making star wears a newspaper printed skirt with a matching Dior bag at a Levi's denim event in NYC.

All Strapped In

It seems nearly impossible to avoid a nip slip in this barely there vintage 1998 Thierry Mugler cut-out dress, but somehow Kim managed to pull off this strappy, boob-baring look without a wardrobe malfunction!

Vintage Versace

Kim's cleavage was the star of the amfAR Gala red carpet in this daring, super low-cut black vintage Versace dress from the fashion house's 1991 collection. The eye-popping design oozes sex appeal and definitely commands attention.

Latex Lady

Kim ensured that her pin-up status remained in tact in this pink skin-tight latex mini dress by Atsuko Kudo.

Louis Vuitton Don's Wife

In true Mrs. West fashion, this star's look, designed by Off-White's Virgil Abloh, was a statement piece at the Louis Vuitton men's show. 

The Chalice

If you were at the 2018 Met Gala, we're sure your eyes were locked in on Kim's shimmering tight Versace number!

Balmain Babe

Kim looked drop-dead-gorgeous at a Balmain party in this tiny white crop top and sheer bedazzled skirt.

Fashion Jackpot!

Kim stepped out to celebrate her friend's success wearing a vintage Jeremy Scott money-covered trench, matching boots and a crystal Judith Leiber money purse.

Blazin'

Mrs. West donned an all-black blazer ensemble sans shirt at the 2017 LACMA Art + Film Gala.

Bare Faced in Balenciaga

For a Balenciaga fashion show, Kim went makeup free in an off-the-shoulder Balenciaga trench and black and white grid-print Balenciaga boots.

Warrior Goddess

Nothing says Greek empress more than this beige crop top and skirt ensemble. The look was paired with white heels and Christian Billets cuffed bracelets. Way to slay, Kim. 

Cut-Out Queen

Kim attends The Tot holiday party in LA in a sleek light gray tank dress with a sexy stomach cut-out.

Sparkling Mama

The reality star hosts Las Vegas' Hakkasan nightclub's third anniversary.

Oh Baby!

Kim wowed in this white Valentino caped gown that accentuated her growing baby bump at the 2015 InStyle awards in Los Angeles.

Hot Pants

Kim bares it all in this Laquan Smith ensemble for the DailyMailOnline Yacht Party during the 2015 Cannes film festival.

Gold Goddess

Also while in Cannes, Kim sports a business-glam Balmain ensemble for the Cannes Lions International Advertising Festival .

Met Magic

At the 2015 Met Gala in New York City Kim flaunted it all in this feathered and embellished sheer Roberto Cavalli gown.

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View More Photos From Kim Kardashian's Best Looks
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