Heidi Cortez: The Mastermind Business Coach Behind Stars and Successful Brands

Heidi Cortez is a serial entrepreneur, model, best-selling author and business guru.

By Tom White with APG Aug 18, 2023 1:00 PMTags
Heidi Cortez, Ascend Agency, Paid ContentHeidi Cortez, Ascend Agency

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In the glitzy world of entrepreneurship and entertainment, only a few truly manage to find the spotlight themself but also for those they mentor. Enter Heidi Cortez: the luminary entrepreneur, best-selling author, and revered public-figure business coach. And for the fans, yes, you may recognize her from the E! reality show Sunset Tan!

It's hard to believe it's been over 15 years since Cortez first appeared on E!. Even then, she wasn't just a familiar face. She was a powerhouse: a serial entrepreneur, model, best-selling author and business guru. Today, her story celebrates an incessant desire for helping others make a name for themselves in business and entertainment.

Her passion led her to build multiple businesses focused on helping entrepreneurs and artists build memorable brands. With ventures like the $3 Marketing Club, You Need IG, and Posh Boss LA, Heidi stamped her authority in the entrepreneurial world, showing that she indeed had the magic touch. It's safe to say this serial entrepreneur knows a thing or two about crafting killer brands! From budding entrepreneurs to big-league brands, everyone wants a slice of her expertise.

As a former Hollywood talent manager, Heidi didn't just sit on her trove of knowledge. She pivoted her focus on coaching entrepreneurs, artists and business owners, helping them build credible brands with trust and social proof. Cortez, with her vast experience, has been the beacon for entrepreneurs navigating the intricacies of brand-building and growth strategies. From developing an authoritative presence on social media and securing major media publications to joining forces with influencers, Heidi's playbook is the ultimate guide to business success for her clients.

Her insights don't just stop at one-on-one coaching. She's penned invaluable advice for Entrepreneur.com, rapidly becoming a staple contributor, further amplifying her brand's reach and credibility.

Cortez published her first book in 2006 with publisher giants Simon & Schuster, but she didn't stop there. She wrote three more books after that including Get Verified and Profit Like a Boss, a guide to the lucrative world of social media. This release reinforced her status as a business titan, underscoring her command over branding, marketing, and generating passive income.

Glitz and glamour aside, Heidi's heart swells with pride for her clients the most. From solo-preneurs to large businesses, her signature touch transforms brands. And if you're looking for a testament to her magic, ask Wendy Starland. Wendy's words, featured on Heidi's website, say it all: "Heidi Cortez is the absolute guru in creating fame for her clients!"

As one of the most sought-after public figure business coaches in the industry, Heidi emphasizes a stellar talent, product, or idea just isn't enough. It's the trio of branding, PR and social media, arguing they're the trifecta of long-term growth.

 

While her path as a business guru has been rewarding, she has never forgotten the early days of wishing she had a mentor, just like the one she is to her clients. She loves blending her creative spirit with an analytical business mind. And she believes her diverse background allows her to connect with clients more deeply.

It's exciting to think what is next for Heidi, but she is thrilled to continue helping entrepreneurs transform their dreams into thriving businesses. You can connect with Cortez about possible business coaching opportunities directly via her Instagram, X (formally Twitter) or her official website.