"That would be The Comfy," the 74-year-old shared on The Daniel Mac Show podcast. "I took the deal myself. I got a third of the business for I think $50,000."
So how much have the oversized, wearable blankets yielded for her since she made the deal during season 9 in 2017? As she revealed, "They made me $468 million dollars in three years." And to quote Barbara's own summation of the situation, it's safe to say that is indeed "a good investment."
And please don't compare the product to the Snuggie. "Don't you dare say Snuggies," she said. "No, it's not, it's The Comfy."
So grab yours and bundle up to re-watch season 14 of Shark Tank, which finished last month and promises "deals so huge, we're going to need a bigger tank."
Amongst the guest investors were the CEO and co-founder of Doordash Tony Xu, the CEO and co-founder of Good American, Emma Grede, who made history as the first Black woman investor on the show, and Gwyneth Paltrow.
This new gig makes perfect sense for the Goop founder, who started the company in her kitchen and turned it into a thriving lifestyle brand covering everything from style, travel, food, and beauty to physical, mental and spiritual wellness.