See Blake Lively Transform Into Redheaded Lily Bloom in First Photos From It Ends With Us Set

Blake Lively was spotted rocking red hair while on the set of the upcoming film adaptation of Colleen Hoover's It Ends With Us. Take a look at her transformation into Lily Bloom.

By Gabrielle Chung May 16, 2023 2:10 AMTags
Watch: See Blake Lively's RED HAIR in It Ends With Us Photos

It Ends With Us is starting off with a fiery reveal.

Blake Lively unveiled her latest hair transformation in the first photos of the upcoming movie adaptation of Colleen Hoover's best-selling novel.

Playing redheaded florist Lily Bloom, the actress stepped out with a new red 'do on the New York City set on May 15. Blake also rocked a bright fuchsia jacket over a pastel pink tee and long brown dress as she filmed on a sidewalk.

At one point in the day, the 35-year-old ditched her rose-colored tops to reveal her frock's halterneck detail for a scene with co-star Justin Baldoni, who plays her love interest Ryle Kincaid in addition to serving as the movie's director.

Blake's half-sister Robyn Lively was also spotted on set, though it's unclear if she was there visiting or as a part in the film.

Additional casting details for the highly anticipated flick has been very hush-hush, though it was announced last month that 1923 actor Brandon Sklenar will be playing Atlas Corrigan, Lily's old flame and childhood friend.

Blake Lively's Best Looks

"Though coming from a complicated past, Lilly Bloom has always known the life she wants," the film's synopsis read at the time of the casting news. "While living in Boston, she meets neurosurgeon Ryle Kincaid and believes she may very well have found her soul mate. Soon, however, questions arise about their relationship, and to complicate matters her high school love interest, Atlas Corrigan, comes back into the picture, putting her relationship with Ryle in jeopardy." 

Elder Ordonez /

Neither Blake or Justin—who are also executive producers of the movie—have revealed who will be playing young Lily. However, Justin confirmed on April 19 that they have found their star following an extensive search that included an open casting call on social media.

"Thank you for being a part of the process, it was inspiring and all of the messages we received was just validation for why we're making this movie and why this movie is so important," he shared on Instagram. "We found our young Lily, we'll be announcing her soon."

First published in 2016, It Ends With Us gained popularity in recent years thanks to book lovers on TikTok. A sequel to the novel, titled It Starts with Us, was released last October.

This is not the first time Blake has been involved in bringing a book to life. Most notably, she played Serena van der Woodsen on the TV adaption of Cecily von Ziegesar's Gossip Girl novel series  from 2007 to 2012.

Elder Ordonez /

She also starred in 2018's A Simple Favor, which was based on the Darcey Bell book of the same name. A follow-up to the dark comedy is currently in development.

"I've actually read the script now," actress Courtney Lopez told E! News in January, "and it's so good."

Release dates for It Ends With Us and A Simple Favor's sequel have yet to be announced.

For now, see Blake's Lily Bloom-inspired fiery locks—as well as more celeb hair transformations—below.

Priyanka Chopra

The Heads of State star debuted a drastic haircut—a shoulder-grazing bob—while attending a Bulgari event in Rome on May 20. 

Jessica Biel

In May 2024, the actress chopped her hair into a bob that many fans on social media said reminded them of one of the looks she sported as Mary Camden on the '90s series 7th Heaven.

Megan Fox

The Transformers actress returned to her dark brown tresses and debuted a sassy bob in May 2024, a month after she dyed her hair blue to enter what she dubbed her "Jedi era."

Dannielynn Birkhead

At age 17, the daughter of the late Anna Nicole Smith debuted a new lob hairstyle overnight during 2024 Kentucky Derby weekend, which she attended with dad Larry Birkhead.

Demi Lovato

The singer debuted a lighter, shorter 'do in April 2024.

Kelly Osbourne

The Fashion Police alum debuted a blonde bombshell hair transformation May 8.

Kim Kardashian

Back to blonde: Kim debuted a new platinum 'do in April 2024.


The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.

Delilah Belle Hamlin

The model debuted a bleach blonde pixie cut at the FRAME event April 4.

Megan Fox

The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.


Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.

Elle Fanning

The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.

Rachel McAdams

The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.

Bre Tiesi

The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.

Kelly Osbourne

The Fashion Police alum ditched her signature purple hair after six years, tinting it an icy silver in March 2024. 


The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.

Sydney Sweeney

The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.

Zoey Deutch

To prepare for her upcoming role as  Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.

Anne Hathaway

The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.

Selena Gomez

The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.

Jennifer Lopez

The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.

Gypsy Rose Blanchard

In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.

Kylie Jenner

Kylie Jenner traded in her dark locks for a pink 'do in January 2024.

Julianne Hough

In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."

Kate Beckinsale

The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.

Riley Keough

The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.

Eva Longoria

The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.

Alix Earle

The TikToker debuted a fresh haircut, revealing a long bob.

Miley Cyrus

After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.

Kate Middleton

The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.

View More Photos From Stars' Epic Hair Transformations