Amazon's Secret Viral Beauty Storefront Is Hiding the Best Makeup & Skincare Deals Starting at $3

We're tempted to gatekeep, but this Amazon storefront with deals on tons of trending beauty products from Mario Badescu, CeraVe, e.l.f. and more is too good not to share.

By Ella Chakarian Apr 08, 2023 10:00 AMTags
E-Comm: amazon spring beauty deals

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Whether you're looking to find a new favorite lip gloss or need to restock on your go-to skincare products, you can find everything you're looking for from Amazon, specifically the Amazon viral beauty storefront.

If you haven't yet seen or heard about the storefront, it has some of the best deals on all the top-rated beauty products that you've probably seen on your social media feeds. From the iconic Mario Badescu Drying Lotion to the ultra-nourishing CeraVe Moisturizing Cream, you can get all your fave beauty products on sale over at Amazon.

Read ahead to shop all of our favorite makeup, skincare and haircare finds from Amazon's viral beauty storefront before the deals run out.

The 23 Most-Wished for Skincare Products on Amazon: Shop These Customer-Loved Picks Starting at Just $10


Needless to say, barbiecore fashion and beauty is all the rave. If you want to get in on the trend, you can do so with this radiant pink NYX lip gloss that has a silky smooth formula and ultra-pigmented glow. The gloss has over 88,000 glowing Amazon reviews.

KISS Falscara DIY Eyelash Extension Lengthening Wisps

These KISS Falscara eyelash extensions are meant to be worn underneath your own lashes instead of above, giving off a more natural falsies look. According to the brand, the lashes are reusable for up to three times, and some reviewers say they wear them overnight and for multiple days at a time. 

Mario Badescu Drying Lotion

The Mario Badescu Drying Lotion is one of my holy grail products, so whenever it's on sale, I'll be sure to grab one. The drying lotion works wonders in treating blemishes and breakouts, and it keeps me from picking at my face!

Pimoys 6 Pieces Powder Puff

The Pimoys Powder Puff Triangles make powder application easy, mess-free and precise. While they are "powder puffs," they also deliver a flawless application for liquid foundation, concealer, highlighter and bronzer. You can use velour puffs to blend out your concealer, set your under eyes, apply foundation and contour your cheeks.

TruSkin Vitamin C Serum for Face

If you want to totally refresh your skin for the spring and summer, Vitamin C is a great ingredient to look out for in your skincare. TruSkin's Vitamin C Facial Serum has over 137,000 positive Amazon reviews, and according to the brand, the plant-based formula will even out your skin tone, boost collagen and reduce dark spots.

One reviewer raves, "I've been using this for about 5 days now. I use it first thing in the morning with moisturizer a few minutes after and then again the same thing at night. I can definitely tell the difference in the color of my skin, it's already brighter."

CeraVe Moisturizing Cream

Packed with ceramides and hyaluronic acid, this CeraVe Moisturizing Cream will moisturize, smooth and repair your skin, according to the brand. If you have dry or itchy skin, this cream is a must-have, and its 113,000+ positive Amazon reviews attest to that.

One reviewer even says, "I have found this to be the best overall moisturizer I've EVER used for many decades. Head to toe."

Maybelline Instant Age Rewind Eraser

This multi-use concealer is seriously the smoothest and most natural-looking formula I have used yet. It has over 177,000 raving reviews, so don't just take my word for how great this concealer is. 


e.l.f. Flawless Face Brush

This e.l.f. brush has over 6,500 positive Amazon ratings, and reviewers say it's a great quality brush for the price. The soft, synthetic brush is perfect for blush, contouring, bronzing and more.

Geeneiya Liquid Glitter Eyeshadow

Dewy, glimmering makeup is always in for the spring, and you can get in on the look with this on-sale liquid glitter eyeshadow that comes in a few gorgeous shades.

One reviewer gushes, "So pretty and more subtle than I anticipated (which is a plus for me), yet buildable. Stays on really well, even through the gym!"

Spa Headband - 3 Pack

These spa headbands will change your beauty regimen for the better. The fluffy, soft headband will keep any product or water from getting in your hair. Plus, it looks super cute.

Garnier SkinActive Micellar Water For Waterproof Makeup

Micellar water is a must-have in my skincare routine. It totally cleanses my skin by removing dirt and makeup— even waterproof mascara! The Garnier SkinActive Micellar Water is currently on sale for just $7, and it has over 35,000 positive Amazon reviews.

ROSELYNBOUTIQUE Cryotherapy Ice Roller

This ice roller is the perfect tool to incorporate into your skincare regimen, especially in the mornings. The calming and soothing ice roller can be used to depuff and massage your face. It has over 6,000 glowing Amazon reviews, too.

Bio-Oil Skincare Body Oil with Vitamin E

If you want to reduce the appearance of acne scars or smooth uneven skin tones, this Bio-Oil body oil with vitamin E will help, according to the brand. The oil has over 91,000 positive Amazon ratings, and one reviewer explains, "This is the absolute best for sensitive skin and leaves your skin feeling smooth!! The scent is really nice as well. It's very good for fading scars and evening out skin tone."

While you're shopping at Amazon, check out these Coachella packing essentials to get ready for festival weekend.

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