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There's something about New York that's so exhilarating to creatives. Everything about the city oozes excitement and inspiration, from its busy sidewalk cafes to its bustling subways. Every day feels like a chance to go outside your comfort zone and make things happen. It's no wonder NYC attracts all kinds of artists, including TikTok content creators.
TikTok influencers from New York don't shy away from bold ideas. They're raw and passionate, reflecting everything the city stands for. To inspire you, here are seven New York content creators who have made it big on TikTok. If you're trying to build your brand on the platform, take a cue from these pros. And now that TikTok is dominating social media, it's the best time to make your move.
@scoutthecity: Sai De Silva has 137,400 followers and 2.5 million likes. Describing herself as a "funny luxury fashion addict," Sai makes high fashion less intimidating and more relatable. She posts OOTDs and get-ready-with-me videos, giving her audience a glimpse into the world of fashion shows. You'll also find occasional memes and videos of her charming kids on her TikTok profile.
@audreypeters: Audrey Peters is considered the Carrie Bradshaw of TikTok. She has 667,800 followers and 43.7 million likes, thanks to her bubbly personality and excitement for all things luxury. Unafraid to share her splurges on the platform, the TikTok star films and posts her shopping escapades and unboxings.
She's also attentive to her audience's requests, willing to answer their questions, try challenges, and review products for them. Sometimes, Audrey will even reveal how much she spent on an item to satisfy their curiosity.
@caseyneistat: Casey Neistat is the epitome of the American dream. He started as a dishwasher who barely made any money but eventually became a successful filmmaker. He gave up his career in the film industry for YouTube, becoming the first person to make high-quality vlogs.
Casey now has 12.5 million subscribers on the platform and is also growing his audience on TikTok. There he has 702,200 followers and 5.9 million likes. His videos showcase the New York lifestyle that many people aspire to have.
@meredithduxbury: Meredith Duxbury is one of the most successful beauty and fashion influencers in New York. She got her start on Instagram, amassing over a million followers there. But her popularity grew beyond IG, spreading to TikTok as well. Her fierce makeup looks and get-ready-with-me videos earned her 17.8 million TikTok followers and 622.3 million likes.
In her videos, she takes her audience on a ride as she goes from being bare-faced to glamorous. She is most famous for her makeup method of slathering a thick layer of foundation on her face and blending it into a flawless look.
@elisesbodyshop: There's no shortage of fitness influencers on social media. But Elise Young stands out for her credentials and experience. She has undergone 12 years of professional training and is a certified personal trainer and group fitness instructor.
She focuses on functional core strengthening moves instead of superficial body toning. Her informational workout videos have earned her 129,300 TikTok followers and 1.1 million likes. What's great is you can do most of her workouts from the comfort of your living room
@theviplist: Audrey Jongens and Meg Radice make up The VIP List. Together, they try the trending restaurants and give their two cents. Their audience loves them for being honest with their reviews, often giving "the real tea" on famous places and dishes. They also make lists of the best spots to eat in New York for various occasions, which many find helpful.
Sometimes, they deviate from the usual food content to make way for travel videos. The duo boasts 417,800 TikTok followers and 19.3 million likes.
@dutchdeccc: Social media was all about perfectly staged photos in the past, but those days are gone. Now, users value authenticity more than perfection. And that's what Dutch De Carvalho embodies. The NYC native started making videos on TikTok during the lockdown to combat boredom. People found him funny, vulnerable and relatable as he rambled about the most mundane things from his bathtub. He now has 1.5 million TikTok followers and 71.7 million likes.
How to Become a Successful Influencer on TikTok
While overnight success is possible on TikTok, most aspiring influencers must work hard to be successful. Here are some tips on how you can unlock TikTok fame:
Select Your Niche: Every TikTok influencer's journey starts by picking a niche. It will be the foundation of your content. Pick one you're passionate about and have an excellent understanding of. It should also be something you can see yourself talking about in the long run. Lastly, it should be a niche that adds value to other people's lives. Some popular domains are travel, beauty, fashion, food and fitness.
Understand and Engage Your Audience: For you to be able to create a successful TikTok content strategy, you have to know your audience. What are their needs? What topics do they find interesting? Once you understand your followers better, you can create compelling videos and drive engagement. However, this step will take time. You might get many things wrong before you find your winning formula.
Learn From Your Competitors: Navigating TikTok is a challenge when you're new to the platform. If you're at a loss, you can get inspiration from your competitors. What are other creators in your niche doing? What are their best-performing posts? Study their success and see what you can apply to your unique content.
No matter how much effort you put in, your TikTok numbers will be low at the start. Fortunately, reputable TikTok marketing platforms like Celebian can help with that. Celebian helps small influencers and companies grow their presence on TikTok, offering followers, views, and likes.
One way to boost your numbers is to buy views for your TikTok posts. When people see that your videos are getting engagement, they'll be more willing to check out your content and follow you.