Emma Heming Willis Shares Heartwarming Throwback Video of Her "Biggest Fan" Bruce Willis

Two weeks after Emma Heming Willis announced that Bruce Willis has been diagnosed with frontotemporal dementia, the CocoBaba founder resurfaced an old video of the actor showing her support.

By Elyse Dupre Mar 02, 2023 1:42 PMTags
Watch: Bruce Willis Diagnosed With Frontotemporal Dementia

Bruce Willis' wife Emma Heming Willis is taking a trip down memory lane.

The model, 44, took to Instagram Stories March 1 to share a throwback video of the actor, 67, showing his support for her body care line CocoBaba, with her calling him "My #1 fan."

The old clip showed Bruce promoting the brand by saying, "USA Weekly interview with Emma Heming Willis, founder and CEO of CocoBaba." And when Emma asked, "How 'bout it?" Bruce replied, "How 'bout it? I'm crazy about it."

The footage appeared to touch Emma's heart. "What's this new Memory thingy on IG!?" she wrote alongside the post. "Omg my biggest fan. I'm in love with him."

The resurfaced video comes two weeks after Emma, Bruce's ex-wife Demi Moore, and his daughters Rumer Willis, 34; Scout Willis, 31; Tallulah Willis, 29; Mabel Ray Willis, 10; and Evelyn Penn Willis, 8, gave an update on his health.

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After initially announcing in March 2022 that the Die Hard star had been diagnosed with aphasia—resulting in him stepping away from his acting career—the family shared in a Feb. 16 statement that his "condition has progressed and we now have a more specific diagnosis: frontotemporal dementia (known as FTD)."

"Unfortunately, challenges with communication are just one symptom of the disease Bruce faces," the statement, shared to The Association for Frontotemporal Degeneration's website, read. "While this is painful, it is a relief to finally have a clear diagnosis."


The self-dubbed "Ladies of Willis/Moore" described FTD as a "cruel disease that many of us have never heard of and can strike anyone" and said "FTD is the most common form of dementia" for people under 60.

"Today there are no treatments for the disease, a reality that we hope can change in the years ahead," they added. "As Bruce's condition advances, we hope that any media attention can be focused on shining a light on this disease that needs far more awareness and research."

They then expressed how Bruce would want to share his story to help others.

"Bruce always believed in using his voice in the world to help others, and to raise awareness about important issues both publicly and privately," the statement read. "We know in our hearts that—if he could today—he would want to respond by bringing global attention and a connectedness with those who are also dealing with this debilitating disease and how it impacts so many individuals and their families."

After encouraging families affected by FTD to consult AFTD's website for information and asking those "who have been fortunate enough to not have any personal experience with FTD" to learn more about it and support AFTD, Emma, Demi and the kids thanked Bruce's fans for their support.

"Bruce has always found joy in life—and has helped everyone he knows to do the same," they concluded. "It has meant the world to see that sense of care echoed back to him and to all of us. We have been so moved by the love you have all shared for our dear husband, father, and friend during this difficult time. Your continued compassion, understanding, and respect will enable us to help Bruce live as full a life as possible."

Bruce's three eldest daughters echoed this message in separate posts on Instagram. "Feeling emotionally tired and a bit overwhelmed," Scout wrote in a Feb. 16 post that was reshared by Rumer and Tallulah, "yet also very in awe of the love so many people have for my papa."  

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