Angus Cloud, Caleb McLaughlin, Iris Apatow & Zaya Wade Star in Puma's New Must-See Campaign

Shop some of Puma's most coveted, timeless styles with their latest Forever.Classic. campaign fronted by the stars of Euphoria, Stranger Things and more.

By Ella Chakarian Feb 22, 2023 10:07 PMTags
Watch: Euphoria & Stranger Things Stars Discuss Their Puma Campaign

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Puma's latest star-studded campaign is giving us the Euphoria and Stranger Things crossover we didn't know we needed.

The Forever.Classic. campaign, which pays homage to the sportswear label's timeless and iconic shoes and apparel, is fronted by Angus Cloud of Euphoria, Caleb McLaughlin of Stranger Things, Iris Apatow of The Bubble and Dwyane Wade's daughter Zaya Wade. In the campaign, the stars are seen wearing all the most coveted Puma gear from suede sneakers to trendier takes on classic looks, like pairs with platform soles. The campaign, shot by Forbes 30 under 30 Art & Style select, Kendall Bessent, showcases a new wave of creatives sporting the most timeless Puma styles.

E! got a chance to chat with the stars about the new campaign, their favorite Puma looks, the correct way to lace up your Puma sneakers, iconic advice they've received in their careers and more. Scroll below to shop some classic Puma kicks and apparel, plus check out our interview with Angus, Zaya, Iris and Caleb.

read
Shop the PUMA x AMI Paris Capsule Collection Just in Time for Winter

Suede Classic XXI Sneakers

These unisex Puma suede sneakers come in so many colorways, like this classic navy and white pair. Sport them with any casual outfit for the perfect, comfortable and timeless sneaker.

Cali Dream Women's Sneakers

These platform Cali Dream sneakers are ultra cool. The leather and suede detailing plus the chunky platform sole are super trendy, and the black and white color blocking will pair well with anything. They're the perfect kicks to get you through your everyday in style.

Classics Faux Fur Women's Jacket

The Puma classics collection has such timeless and wearable outerwear pieces, like this faux fur jacket that's currently on sale for $90 instead of the original $130 price. It'll keep you warm and stylish all throughout the rest of winter.

Classics GEN PUMA Men's Hoodie

This Puma hoodie pays homage to all of the brand's most iconic logos. It's an eye-catching piece with a fitted silhouette that you can wear with a casual outfit or just to lounge in.

Kendall Bessent / Puma