How Gap Is Honoring the Late Stephen "tWitch" Boss With New Campaign

Gap and The Brooklyn Circus are paying tribute to the late Stephen "tWitch" Boss with their limited-edition capsule collection.

By Alyssa Morin Jan 30, 2023 7:02 PMTags
Watch: Gap Honors Late Stephen "tWitch" Boss With New Campaign

Stephen "tWitch" Boss' legacy continues to inspire.

One month after his death, Gap and Brooklyn Circus founder Ouigi Theodore announced they were honoring Stephen's memory with a special capsule collection. The limited-edition collaboration, which debuts Jan. 31, features the late Ellen DeGeneres Show DJ wearing several pieces from the line. Before his passing, he was a core part of the campaign due to his personal friendship with Ouigi, according to a press release.

Additionally, Stephen's wife of nine years Allison Holker not only shared her support for the clothing line but she opened up about the emotional impact it had on both of them before his passing.

"When Stephen and I first saw his images from the campaign, it brought tears to our eyes," she said in a statement. "He was so moved by how they captured his true essence, and he was excited for the world to see them."

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Stephen "tWitch" Boss & Allison Holker's Family Album

Allison added, "We pay tribute to Stephen's life by sharing these images in homage to the joy and light he brought to everyone around him."

courtesy of Gap

One campaign photo showcases Stephen in the middle of a dance move and striking a pose in a varsity jacket with the year 1968 emblazoned on the right side. He paired the look with rolled-up pants, black loafers and a Gap logo tote bag.

Other pieces in the collection include the brand's classic logo hoodies, basketball shorts, sweatpants and more. Select styles will also be available for kids, including minis of the logo hoodie, sweatpants, tees, among other items.

Gap is also paying tribute to the late So You Think You Can Dance star by supporting The 988—the national suicide prevention hotline—and donating to the Vibrant Emotional Health, which provides free counseling to people in crisis or emotional distress 24 hours a day, 7 days a week.

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Stephen, 40, died by suicide on Dec. 13, with Allison confirming the heartbreaking news the following day.

"It is with the heaviest of hearts that I have to share my husband Stephen has left us," she said in a statement to E! News Dec. 14. "Stephen lit up every room he stepped into. He valued family, friends and community above all else and leading with love and light was everything to him. He was the backbone of our family, the best husband and father, and an inspiration to his fans." 

She continued, "To say he left a legacy would be an understatement, and his positive impact will continue to be felt. I am certain there won't be a day that goes by that we won't honor his memory."

Allison—who shared Zaia, 3, Maddox, 6, and Holker's daughter Weslie, 14, from a previous relationship, with the late Stephen—concluded her message with a poignant ending.

"Stephen, we love you, we miss you," she added, "and I will always save the last dance for you."

If you or someone you know needs help, call 988 to reach the Suicide and Crisis Lifeline. You can also call the network, previously known as the National Suicide Prevention Lifeline, at 800-273-8255, text HOME to 741741 or visit SpeakingOfSuicide.com/resources for additional resources.