Meet the Under $7 Haircare Brand With Nourishing Products Made For Curly & Coily Hair

When it comes to affordable, hydrating and effective haircare products, Next of Us ticks every box.

By Ella Chakarian Jan 20, 2023 12:00 PMTags
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With thick and curly hair, I have never been able to achieve the picture perfect slicked back bun without any flyaway hairs or my bangs poking out. That is, until I got my hands on the Next of Us, or NOU, styling gel. With just a bit of product, the $6 hair gel gave me the slickest slicked back bun I'd ever achieved in my life— the proof was in how good I felt, plus all the compliments I received on the look. Free of sulfates, parabens and dye, the avocado oil styling gel was only where my obsession with NOU began.

What I love best about NOU is that their products are made with the consciousness that curly hair comes in various types. The label's haircare products— from the No Damage Detangler and softening leave-in conditioner to the buildup removing shampoo and conditioner— leaves my hair feeling bouncy, smooth and nourished after each use.

"NOU, or Next of Us, is a brand of hair products, rooted in the porosity differences of different hair textures," VP of P&G Beauty's 's North America Hair Care Portfolio, Lela Coffey, shares. "It was created by and for a new generation of curly and coily textured consumers, who see their hair as core to their self-expression, gender fluidity and individuality. To support that style, versatility, healthy, moisturized and hydrated hair is crucial."

And, hydrated hair is what you'll get! With ingredients like avocado oil, shea butter, coconut oil and more in their products, NOU's line for curly and coily hair feels unbelievably revitalizing. It's like breathing new life into my hair, each time I use any of the affordable products.

"NOU is accessible, affordable and offers a range of high-quality products for different needs across the 3A-4C hair spectrum," Coffey further says. "Scanning the QR code on the back of every bottle reveals porosity knowledge that makes consumers' shopping and haircare easier and more informed."

Scroll below to shop some top NOU picks and achieve your most confident hair yet— and, yes, each product is seriously under $7 at Walmart.

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NOU Low Porosity Leave In Conditioner

Not only does this leave-in conditioner make my hair feel soft and smooth, but it smells amazing with the added coconut oil. The low porosity conditioner is intended for 3A-3C hair. It's sulfate, paraben, dye and cruelty-free.

NOU Moisture Mask

This shea butter moisture mask is so easy to use, and the results are beautiful every. single. time. All you have to do is massage the mask through damp hair, leave it in for three minutes and rinse thoroughly. Be prepared for unbeatable shine.

NOU Styling Gel

This styling gel with avocado oil has become my holy grail. You can use it to tame frizz, slick back your hair and achieve the perfect up-do, minus the flyaway hairs. It doesn't flake or leave your hair feeling too stiff, and it adds a subtle shine. Plus, it smells amazing.

NOU No Damage Detangler

Tired of yanking through knots and damaging your hair? You need this $6 NOU detangler in your life. It moisturizes your hair while removing buildup, and takes the pain out of brushing tangled hair.

NOU Moisture Lock Oil

This moisture lock oil can be used on wet or dry hair by rubbing the product between your palms and evenly distributing it through your hair. It nourishes and gives your tresses such a nice glow.

NOU No Strip Sulfate Free Shampoo

This sulfate-free shampoo works for 3A-4C hair types and makes your hair feel so clean and revitalized. The best part? It removes unwanted buildup without stripping the natural oils from your hair.

NOU Nourishing Moisture Conditioner

Follow the No Strip Sulfate Free Shampoo with this moisturizing conditioner for the ultimate NOU hair care experience.

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