This sports reporter gave his latest assignment the cold shoulder—literally.
KWWL sports anchor Mark Woodley went from delivering the news to being the news after going viral for his very honest commentary while covering the Dec. 22 blizzard conditions in Waterloo, Iowa.
As seen in footage of the newscast, which has garnered over 19 million views on Twitter, Mark quipped on air, "What better time to ask the sports guy to come in about five hours earlier than he would normally wake up and go stand out in the wind and the snow and the cold and tell other people not to do the same?"
But his comical delivery did not stop there. "I've got good news, and I've got bad news," he explained while standing in the snow. "The good news is that I can still feel my face right now. The bad news is I kind of wish I couldn't."
As for why Mark was on the 3:30 a.m. weather duty? He explained that all of the sporting events in the area were canceled due to the frigid conditions. So, instead, viewers were able to "tune in for the next couple hours to watch me progressively get crankier and crankier."
Not only did Mark express that the freezing live shot was new territory, but he added, "I didn't realize that there was a 3:30 also in the morning until today."
Well, the cold newscast may have been a struggle for Mark to get through, but for many viewers, it was a joy to watch. Judd Apatow retweeted the clip with the caption, "Legend." Meanwhile, another Twitter user wrote, "Mark Woodley is my new spirit animal."
There is snow doubt this coverage was a hit.