Is it too late now for Bob Costas to say sorry?
The legendary sports commentator accidentally name-dropped singer Justin Bieber when referring to Cleveland Guardians pitcher Shane Bieber during the team's second game against the New York Yankees in the American League Division Series on Oct. 14.
"Justin Bieber just threw his 84th pitch," Bob said on the broadcast, just as Shane went up to bat. The 70-year-old then quickly realized his mistake, saying, "Did I actually call Shane Bieber 'Justin Bieber?' I vowed that would not happen."
Bob made light of the blunder, joking, "I'm sure that's not the first time that's happened in his life," before posing the question, "I wonder if he's watching the game."
Field reporter Lauren Shehadi then put the anchors' musical knowledge to the test asking if he can name one Justin song, to which analyst Ron Darling jumped in and said, "Yummy."
Fans on social media found the mix-up hysterical, with one user writing, "Bob Costas' error makes You Smile I Smile."
However, this isn't the first time Shane has been mistaken for Justin. The two connected on social media in August 2019 when the Guardians pitcher tweeted a photo of a Topps baseball card that refers to him as Justin. Shane wrote under the Aug. 3 pic, "Nice."
The pop star joined in on the fun, responding in another tweet, "I feel like we have a special connection."
And to really hammer the message home, Shane wore a jersey on Players' Weekend in August 2019 that read: "Not Justin."
The "Peaches" artist was then spotted on a motorcycle wearing a jersey that said "Not Shane Bieber."
But whether it's Justin or Shane, Bieber fever is running hot.