David Arquette is spending several hours of the next two days living in a box on top of Madison Square Garden, but that doesn't mean he's gone all crazy cuckoo on us.
He has a good reason to be up there…
Arquette has teamed up with Snickers to launch the Bar Hunger Campaign, which will provide meals for families in need through Feeding America.
"I'm hot in the box," Arquette told me earlier today from NYC, where the temperature reached into the mid-80s. "There's a shadow just starting to come over now, but that midday midtown sun was piping!"
Back here on the West Coast, Arquette has been busy making movie deals and with Propr, the clothing line he started with musician Ben Harper and designer David Bedwell. They recently opened a boutique in Venice, Calif.
Could his next stop be Project Runway?
"I love that show," Arquette said. "The designers are amazing, the way they throw things together. I'm jealous of the education they're getting."
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