Welcome to E! Insider Shop
We are a team of deal-hunting shopaholics, always on the lookout for the next great sale and "Where did you get that?!" must-have. We love shopping for investment-worthy closet staples as much as for the latest #TikTokMadeMeBuyIt trends, and sharing our finds with you!
From gift guides to fangirl finds to celebrity cravings, our mission is to seek out and review the best products in beauty, fashion, wellness, home décor and tech. And we only recommend products that pass our standards: items we've tried ourselves; items recommended by experts we've interviewed; and items with trustworthy customer reviews. Our content is editorially independent—meaning our writers and editors only write about products we love and think you will love too.
How It Works
While we are editorially independent, we do have affiliate relationships with brands and retailers. What does that mean? When you click a link to shop from our articles, we may receive a small commission if you purchase anything from our links to stores. Again, these affiliate relationship do not affect our editorial decision to feature a product
If we have a paid relationship with an advertiser or a brand, we'll make sure to let you know.
Has Your Product Been Featured?
We may license our logo to brands or products that were bestsellers, editors' picks or otherwise seen on E! Insider Shop. If you're interested in licensing your inclusion in E! Insider Shop content, please email our licensing partner Wright's Media to learn more.