Is that you, Gigi Hadid?
The 26-year-old supermodel was almost unrecognizable as she passed through a New York City airport March 10. The mom of 18-month-old daughter Khai sported freshly dyed platinum blonde hair, much lighter than the darker color she showcased on the runways at Paris Fashion Week earlier this month.
To achieve her blonde ambition, Hadid enlisted the help of her longtime colorist Keith Shore of the Sally Hershberger NoMad salon in New York City. He told E! News that the process took five hours.
"Gigi is like a dark blonde, so it happens with a little bit more ease," he said. Still, he had to take care to preserve the health of her tresses, Shore said. "It's a bleaching process, and it's very layered and a bit of a complicated thing. Because of bleaching hair, you can't overlap bleach on top of bleached hair really, or it will break."
Hadid's famous long locks meant a longer time in the salon chair, Shore said. "It lengthens the process considerably because we're putting it all over—basically her head—but we're putting it strategically where it needs it. So, it's like painting."
After the coloring process, Hadid's hair was styled with a blowout and some Sally Hershberger 24k Dry Oil. "Hair takes a bit of a beating during all that bleaching," the colorist noted. "That product is typically is known to restore and replenish her hair."
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Check out the Sally Hershberger 24K Golden Touch Nourishing Dry Oil below.
Sally Hershberger 24K Golden Touch Nourishing Dry Oil, Black and Grey Tea
Just apply a pearl-sized amount of this dry oil on your hair from the mid-shaft to the ends to hydrate the hair and repair damage. You can also use this on dry hair to tame fly-aways and protect from heat styling damage.
See photos of Hadid and other stars' most striking hair makeovers:
Rihanna
The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.
Delilah Belle Hamlin
The model debuted a bleach blonde pixie cut at the FRAME event April 4.
Megan Fox
The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.
Zendaya
Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.
Elle Fanning
The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.
Rachel McAdams
The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.
Bre Tiesi
The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.
Kelly Osbourne
The Fashion Police alum ditched her signature purple hair after six years, tinting it an icy silver in March 2024.
Zendaya
The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.
Sydney Sweeney
The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.
Zoey Deutch
To prepare for her upcoming role as Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.
Anne Hathaway
The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.
Selena Gomez
The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.
Jennifer Lopez
The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.
Gypsy Rose Blanchard
In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.
Kylie Jenner
Kylie Jenner traded in her dark locks for a pink 'do in January 2024.
Julianne Hough
In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."
Kate Beckinsale
The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.
Riley Keough
The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.
Eva Longoria
The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.
Alix Earle
The TikToker debuted a fresh haircut, revealing a long bob.
Miley Cyrus
After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.
Kate Middleton
The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.
The actress recently debuted a bright red hair color and equally bold blunt bob haircut.
Cara Delevingne
The supermodel debuted a punk-rock hairstyle at Vogue's World Show during London Fashion Week on Sept. 14
Brittany Snow
The Pitch Perfect star made a drastic hair change, going from dark brunette tresses to a bright blonde look.
The Scream actress debuted a bubblegum pink style in August 2023.
The son of David Beckham and Victoria Beckham got his head shaved by Selena Gomez's little sister, Gracie Teefey, in August 2023.
The Can't Hardly Wait actress showed off her drastic hair change, debuting dark red hair and a blunt bob haircut.
The Second Act star unveiled bright blonde highlights in a new selfie.