January 2022's Best New Beauty Products: OUAI, Kosas, Charlotte Tilbury & More

We rounded up 30 new skincare, makeup and hair products worthy of your holiday gift cards!

By Emily Spain Jan 19, 2022 9:14 PMTags
E-Comm: January Beauty LaunchesE! Illustration

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!

Dare we ask how those New Year's resolutions are going?

Whether you've transformed into a new person in a matter of weeks or you're still in your holiday pajamas and have yet to buy a 2022 planner, we're here to remind you that you're exactly where you need to be. But if getting some packages full of beauty products delivered to your doorstep will help you feel inspired, we've got you covered!

The month isn't even through and so many incredible beauty products have dropped. We're talking a new heavenly-scented body wash and cream from OUAI, revamped formulas of iconic products from Kosas and Living Proof, eye creams and moisturizers that will make you look awake before your morning coffee and so much more.

Below, the 30 new beauty launches that have us too stunned to speak!

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Kosas 10-Second Eye Gel Watercolor Eyeshadow

Kosas' iconic 10-Second Eye is back and better than ever (and selling out quick)! Available in seven mesmerizing shades and packed with anti-aging skincare benefits, this liquid eyeshadow will give you the ultimate eye look in a matter of seconds—literally! No more blending a bunch of colors, just swipe a little on your eyelid and you're good to go!

Naked Apple Oil-Free Blemish Control Gel Cleanser

Everyone solid skincare routine should include a trustworthy cleanser like Kinship's new Naked Apple Cleanser! The dermatologist-tested formula includes apple extract, niacinamide, lactic acid and a plant-based probiotic to help create a healthy skin barrier, clear and minimize the appearance of pores, in addition to preventing future blemishes. We love how soft our skin feels after using it!

Collection 3 Fragrance Bundle Kit

A new year calls for a new fragrance! Thankfully, Snif has you covered with their latest collection. Whether you're in the market for something smoky, leathery, warm or sweet, you're bound to find what you're looking for in the brand's newest scents: Burning Bridges, Natural Talent and Show Pony

What we love about Snif is that you can try out all three fragrances for seven days, only pay for the ones you want and ship the rest back. Did we mention all of their formulas are cruelty-free and vegan?

Dermalogica Awaken Peptide Eye Gel

This eye gel will help you look awake and ready for the day before your first cup of coffee! Thanks to a unique blend of caffeine, Tetrapeptides, Rosemary Leaf Extract, bioengineered Succinic Acid and Voandzeia Subterranea Seed Extract, this morning must-have works to minimize puffiness and fine lines while giving skin a smoother appearance. 

Nova 15% Vitamin C + Turmeric Brightening Serum

Looking to brighten dark spots and kick hyperpigmentation to the curb? You need to try Herbivore's latest serum. Nova is packed with 15% THD Vitamin C, turmeric and arbutin to even discoloration and reduce redness. We love how it's lightweight and gentle on sensitive skin types.

Isle of Paradise Hyglo Hyaluronic Acid Self-Tan Body Serum

Given we are in the dog days of winter, there's a good chance you might be in the market for some self-tanning products! Isle of Paradise's new gradual-tan serum features a lightweight formula infused with hyaluronic acid, avocado oil and grapefruit oil to promote firm, hydrated skin in addition to an envious glow!

Hydro-Hearts (32-Count)

Get ready for a blemish-free Valentine's Day with Starface's new Hydro-Hearts! Just like the rest of the brand's beloved pimple patches, these 100% hydrocolloid hearts work to absorb fluid and reduce inflammation while protecting blemishes from outside bacteria.

Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Intense Wrinkle Cream

A retinol-powered cream that hydrates, firms, lifts, reduces the appearance of wrinkles and corrects rough texture? Yes, you read that right! Dr. Dennis Gross' latest innovation does all of that and more thanks to a blend of retinol, bakuchiol, niacinamide, rambutan and ferulic acid. Plus, you can use it in the AM and PM!

SuperNeutrals Trio

Prep for Valentine's Day by picking up these intensely pigmented, non-transferrable liquid lipsticks! The trio features the perfect everyday shades to keep your pout looking fresh.

First Aid Beauty Hydrating Eye Cream with Hyaluronic Acid

Break up with your dark circles thanks to First Aid Beauty's new hydrating eye cream! It's clinically proven to provide 24 hours of hydration in addition to reducing puffiness and the appearance of fine lines and wrinkles. Count us in!

bareMinerals AGELESS Phyto-AHA Radiance Facial

Say hello to your new favorite at-home facial! The main character of this 3-in-1 peel, exfoliator and mask is Phyto-AHA, a plant-based alternative for AHA that won't irritate skin. Score! In combination with plant-based glycerin, this mask helps reduce discoloration and the look of fine lines and pores while creating a healthy skin barrier.

ITEM Beauty By Addison Rae Screen Break Blue Light + Anti Pollution Protection Mist

Do you spend all day in front of a screen? If so, we suggest adding this blue light and anti-pollution mist to your beauty routine! Besides protecting your skin from screen-emitted HEV blue light damage, it works to keep skin hydrated and nourished thanks to a blend of dandelion extract, ashwagandha root and niacinamide.

Bite Beauty Agave Lip Butter Balm

Don't let the winter weather ruin your pout! Thankfully, Bite's new lip balm is infused with ingredients like mango butter and agave nectar to nourish lips back to health and lock in moisture.

Makeup Revolution 5D Lash POW Mascara

Give your lashes a boost with Makeup Revolution's new mascara! The vegan formula will help you bring the volume and drama to any eye look.

Morphe 2 Keep It Calm Face Mist

Give your face some TLC with this super hydrating mist from Morphe 2's Clarifying Skincare Collection! With the help of reishi mushrooms, aloe vera and lavender, this mist provides a cooling sensation to help soothe and hydrate stressed skin.

Morphe 35T Sweetest Tea Artistry Palette

It may be cold outside, but that's not an excuse to shy away from color! Morphe's latest artistry palette features 35 matte and shimmery shades to bring some warmth back into your life in the form of a bold eye look.

Living Proof Dry Volume & Texture Spray

If you were obsessed with Living Proof's Full Dry Volume Blast as much as we were, you'll love the new formula even more! The multi-use spray provides buildable, long-lasting volume and texture to make any bad hair day a whole lot better. Plus, it offers heat protection up to 410° F!

Ole Henriksen Strength Trainer Peptide Boost Moisturizer

Need a new moisturizer to rescue you from dry winter skin? Look no further than Ole Henriksen's latest launch. This clinically-tested moisturizer is packed with peptides, collagen and hyaluronic acid to strengthen your skin's moisture barrier, boost elasticity and reduce the appearance of fine lines and wrinkles.

Photo Finish Correct Anti-Redness Primer

If you haven't tried Smashbox's new silkscreen primers, what are you doing? The four new primers smooth skin and deliver key antioxidants to protect skin against environmental aggressors in addition to creating the perfect canvas for makeup application. Although we are obsessed with all four, we love the Photo Finish Correct Anti-Redness Primer that helps our skin chill out!

With rose, mushroom, algae and hyaluronic acid, the formula works to instantly reduce redness and soothe skin. Pro tip: Combine it with the Photo Finish Primerizer+ Hydrating Primer to keep dry winter skin at bay!

Charlotte's Beautiful Skin Foundation

Available in 30 shades, Charlotte Tilbury's latest complexion product offers buildable medium coverage while working to hydrate, plump, smooth and brighten skin!

Live Tinted SUPERHUE Hyperpigmentation Serum Stick

Give dark spots and hyperpigmentation the boot with Live Tinted's new balm-to-serum stick! Packed with skin-loving ingredients like hyaluroic acid, niacinamide, bakuchiol and THD Vitamin C, Superhue works to fade existing dark spots while preventing the production of new ones in addition to hydrating, brightening and smoothing your skin. 

OUAI Melrose Place Body Cleanser

Say yes ouai to better skin! Lather on this cleanser and be prepared to smell like a rose garden and have baby soft skin! The vegan formula is comprised of a gentle cleansing system, rosehip oil and vitamins A and C to soften and hydrate skin without leaving a residue.

Even Smoother Glycolic Retinol Resurfacing Peel Pads

If you feel like your current skincare routine is lacking, give Peter Thomas Roth's new Even Smoother Glycolic Retinol Resurfacing Peel Pads a try! These no-rinse peel pads feature a transformative blend of 20% glycolic acid complex and 1.5% time-released microencapsulated retinol. Whether texture, uneven tone, fine lines or wrinkles is a concern of yours, this nighttime treatment addresses them all!

GOOPGLOW Cloudberry Exfoliating Jelly Cleanser

Looking to revamp your skincare routine? We suggest swapping your current cleanser for Goop Beauty's new exfoliating cleanser. The foamless jelly formula is packed with everything your skin could want during the winter months like squalane, Arctic cloudberry, which is rich in omega-3s and omega-6s, plus vitamins C and E.

SexyHair Water-Activated Volumizing Powder Shampoo & Conditioner

Make your haircare routine a bit more sustainable with SexyHair's new water-activated shampoo and conditioner! Not only will you be helping the environment, but your hair will benefit big time. Both the color-safe shampoo and conditioner provide long-lasting volume up to 72 hours!

Hope in a Jar Biome-Balance Glow Serum

Lock in moisture with the help of this ultra-lightweight serum! Besides keeping your face looking and feeling hydrated, the latest addition to the hope in a jar lineup promotes smoother, more radiant skin. 

Smooth Landing Advanced Retinoid Eye Balm

After the holidays, we could all use Versed's new Smooth Landing Eye Balm! The retinoid-powered balm works to address fine lines and wrinkles while firming skin around the eye for a more youthful appearance.

OUAI Melrose Place Body Crème

Lock in moisture with OUAI's new Melrose Place-scented body cream that's infused with cupuaçu butter, coconut oil and squalane to promote hydrated, glowing skin. Our skin has never looked (or smelled) better!

Missed out on last month's beauty launches? Check them out here!