Johnny Depp is all over the posters for this Public Enemies movie. But Christian Bale is MIA. Shouldn't he be on the posters, too?
Apparently when you have the option of showing Johnny Depp staring off into the middle distance and looking iconic, you don't need a second actor staring off into the middle distance and looking iconic. Not unless that second person carries the exact same, or better, commercial draw as Johnny Depp.
Christian Bale does not. You may think Bale does. You may want Bale to. But if that's the case, too bad for you. You're wrong.
How can I say with such certainty? Easy. Numbers. Look: