Kim Kardashian Reveals the Impact Kanye "Ye" West Still Has on Her Behind the Scenes

While they're no longer living as husband and wife, Kim Kardashian and Kanye West remain partners of a different kind. Find out how the rapper has influenced the mogul's approach to her businesses.

By Samantha Schnurr Oct 25, 2021 5:51 PMTags
Watch: Kim Kardashian Calls Kanye West Her Forever "Inspiration"

They may be exes, but when it comes to Yeformerly known as Kanye WestKim Kardashian is far from heartless. 

As the parents of four approach the one-year mark of their divorce filing, it's clear there's no shortage of respect between the former husband and wife. After all, the aspiring lawyer still goes by Kim Kardashian West. In a new interview with WSJ Magazine, the 41-year-old mogul explained just how much she and the Grammy-winning rapper remain intertwined despite their split after six years of marriage. For one, they've remained business partners.

"He has a piece of Skims himself and gives [the team] inspiration but also information," she told the magazine about her underwear brand. "I think he enjoys the process."

His penchant for simplicity has also made an impact on the future of Kardashian's business portfolio. "He expressed that there were too many branding situations. He's always super simple," she shared. "I really wanted to condense my beauty brands. I wanted one place, one website, where everything can live."  

Kim Kardashian & Kanye West: Romance Rewind

Now, after selling 20 percent of KKW Beauty to Coty Inc., the reality star is fulfilling that vision with a revamped beauty brand in the works. In the meantime, the brand's website remains mostly bare save for a promise to consumers: "We're currently away working on a more modern, elevated, sustainable brand and customer experience — the way Kim has always envisioned."

She told the magazine, "I feel like it's going to be my baby, I'll have my beauty brand and Skims. I can really nourish it and flourish it more if it [were] all condensed into one."


Whatever that ends up looking like, we're willing to bet Ye will have a say in it. "Kanye will always be," she said, "the most inspirational person to me."

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