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If you're reading this, you know just how influential TikTok can be on beauty purchases. A decades-old Clinique lipstick couldn't stay in stock following its TikTok exposure. We all bought the Caudalie Instant Detox mask after scrolling through TikTok. The platform is so influential that its trendsetters even inspired Isle of Paradise to create a new tanning product.
One of the most recent TikTok makeup sensations is the CoverGirl Clear Fresh Skin Milk Foundation. After influencers Brianna LaPaglia and Mikayla Nogueira posted about the product on TikTok, sales increased by 269%, per Business Insider. And I know what you're thinking, but no, that's not a typo. Sales really increased by 269%, according to Wall Street analysts.
Brianna admitted to her followers, "I don't want to share it because I don't want it to sell out. It's so good." She explained it took her more than seven years to find the perfect foundation and that she previously used a $90 product instead. In contrast, this one ranges in price from $9-$13, depending on where you shop.
After seeing Brianna's video, Mikayla tried out the foundation, admitting that she wondered if it's the "worst foundation on the market." However, once she applied it, she said, "I think it did a fabulous job of covering up my redness and evening out the skin tone." Mikayla elaborated, "It's very pretty. I love this kind of look, very skin-like. This makes me feel really young and youthful." After she was done with her makeup, Mikayla declared, "I feel so f*cking pretty that it's not even funny. I don't feel pretty very often. Oh my gosh...This is f*cking bomb."
No wonder the foundation sold out at Amazon and Ulta. However, it's back in stock at Amazon, Ulta, and Target, so now is your chance to try out this top-trending foundation to see what the hype is all about.
Covergirl Clean Fresh Skin Milk Foundation
lf you're looking for light coverage with a dewy finish, this is the foundation for you. It's vegan and cruelty-free, formulated without sulfates, parabens, talc, formaldehydes, and phthalates. There are 37 shades to choose from. Pro tip: make sure you shake it first before application.
If you still need a little convincing before you check this one out, check out some of these Amazon reviews.
"You NEED this in your life! I love this so so much! It's perfect for everyday makeup. I'm so glad I bought it," a shopper said.
Another explained, "I'm not very knowledgeable when it comes to makeup, and I usually tend to wear very little because of this. This foundation is very light and doesn't feel cakey at all. My skin doesn't dry after using it, like it does with other foundations. It blends very easily and helps hide some spots that bug me. I highly recommend it!"
"This stuff is perfect! It's the perfect shade and has very light natural coverage that doesn't cling to my dry patches. It sets very nicely with primer and setting powder to not be too dewy that I look oily," an Amazon customer declared.
Another gushed, "I absolutely love this foundation. It's sheer but buildable coverage and stays on better than any of my other foundations."
"It's not thick and it looks natural. I'm glad this is cruelty-free so I can use it. Prob my favorite foundation I've found. Others are just so thick and unnatural-looking," one review said."
A shopper wrote, "Definitely one of the best foundations in terms of being comfortable to wear, i always forget it's there! its also buildable if you're patient and need more coverage! also I'm a ginger and it's really hard to find a shade light enough for my complexion but this one is pretty close!!"
If you're looking more TikTok bestsellers, check out this pore-detoxing face mask.