Jennifer Aniston's Beauty Brand LolaVie Encourages All to Be "Naturally You"

The actress enters the celebrity beauty space with the launch of her first product.

By Marenah Dobin Sep 08, 2021 2:01 PMTags
Jennifer AnistonMike Windle/Getty Images

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This is "The One With Jennifer Aniston's Beauty Line." Friends episode references aside, this is big news. There's been a lot of hype, but very little information given prior to the launch. We are always curious about the star's beauty secrets, so of course, we've been eagerly following along as she teased her latest venture

On Thursday, Sept. 2, the celeb told her Instagram followers, "something's coming." She didn't say anything else, but she did tag a relatively new account, LolaVie. From there, we got a date to mark down on the calendar, Sept. 8, which was mentioned in every single post. Nothing else was shared, but there was a photo that appears to show Jennifer's iconic hair. 

The next photo featured The Morning Show star's longtime hairstylist Chris McMillan combing some tresses. And then, there was a black and white video that appeared to show a behind-the-scenes glimpse at a photoshoot, complete with wind blowing in women's hair. Considering how truly legendary Jennifer's locks are, it was fair to assume that this beauty line includes hair products, which it does.

On the official website, there were no hints given about the product offerings. There was just a countdown until the launch and the phrase "naturally you," which is so Jennifer Aniston. She has those perfectly, imperfect, natural-looking strands every time we see her. Once, the site launch, the brand name made more sense. If you want to know who Lola is, she is "Someone who owns who they are, believes in themselves, and does things their own way. They live the Lola life. LolaVie, Naturally You."

In the ever-crowded celebrity beauty space, what makes LolaVie different? According to the brand, "what you may not know about Jennifer Aniston is that she's obsessed with medical journals, technological advances, and the latest beauty and health innovations." From those interests, LolaVie was born "to combine the best of science and nature" with the goal to "prove that you don't have to sacrifice one for the other." 

This launch has been so mysterious, but we will be able to share so much with you soon. We will be unboxing products from LolaVie later today to give you some inside scoop on how they work, look, smell, and everything else you'll want to know. So far, we see a Glossing Detangler

The star was very involved in developing the brand, spending "countless hours making sure formulations live up to her standards." And in case you were wondering about the future product launches, the LolaVie site states, "We are very intentional by introducing one product at a time. We want to make sure we get our formulations right and being thoughtful in the products we create takes time." As of this moment, we don't know if this will solely be a haircare brand or if other types of products will launch in the future, but we will be first in line to try every single one.

Jennifer Aniston Is Sharing All Her Self-Care Secrets—And You're Going to Want to Take Notes

LolaVie Glossing Detangler

The first product is described as a "multitasking, lightweight spray that helps detangle, prime with vegan thermal shield, enhance shine with lemon extract, smooth with a superfruit complex and vegetable ceramides, and protect against damage by harnessing the power of chia seeds." It's color-safe, cruelty-free, and suitable for all hair types. Just spray on wet or towel-dried hair, comb it through, and style as usual.

And, of course, we will keep you updated with our honest review as soon as we get our hands on the detangler.

If you're looking for more celebrity-developed beauty products, check out this game-changing serum from Married to Medicine star Dr. Jackie Walters.

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