Curl power! Khloe Kardashian is embracing her natural tresses.
The Good American co-founder shared a photo of her untouched hair on Friday, Aug. 13, writing on Instagram, "I rarely wear my natural hair texture. Felt kinda cute with it (please don't ruin the feeling)."
And while there's always a critic, a majority of the comments were positive. Hairdresser Andrew Fitzsimons wrote, "Your natural texture is my FAVORITE," while bestie Malika commented, "I love it so much."
Even Khloe's little sis Kendall Jenner remarked, "I love your natural hair," to which Khloe replied, "If you comment, it's a big deal."
True Thompson's mama credited Malika for the impromptu pic, as she was the one "who encouraged me to post," Khloe said.
On her Instagram Story, the 37-year-old reality star shared that she decided to give her hair a break from heat and products during the coronavirus pandemic. "I've been getting straightening treatments on my hair for years," she explained. "I've been getting Brazilian blowouts and other treatments since I've been a teenager. I stopped because of Covid."
She added, "I actually kinda like my curls."
Fans of the Keeping Up With the Kardashians alum always loved to see the star sporting curly hair. When Khloe posed alongside Kim Kardashian and Kourtney Kardashian for the Kim's Diamonds Collection line of perfume in 2019, she went back to her roots with a brown, curly wig.
At the time, Kardashian family hair stylist Chris Appleton told E! News, "It was a question of should Khloe be dark-haired to match the sisters and they definitely wanted to do a curly look, but it needed to be done the right away. It was a hard look to pull off. It was about making sure it was done in a way that was elegant and flattering."
While it was a challenge for Chris, he said Khloe was "really excited" to see what her hair would end up looking like.
A short time later, Khloe recruited expert colorist Tracy Cunningham to take her hair from blonde to brunette. "It's so funny that we're loving her hair color right now," Tracey shared with E! News in May. "I texted her this photo [of her as a child] and I said, 'Look, you are that color right now.' So she is her true color and it looks so good on her. I'm obsessed."
Khloe's back to bronde now, so we're guessing that brondes do have more fun!
Of course, Khloe's not the only celebrity to opt for a new at-home beauty makeover amid the pandemic. Scroll through our gallery below to see who has shown off their dramatic transformation.
"Is this insane? Am I being crazy?" Emily asked herself, as chopped her hair into layers and long bangs in an Aug. 21 TikTok. "Definitely." After revealing her final look, she said, "I've cut hair before, and this is not my best work. But, you know, it's a start. It's a moment."
"Never ending summer of blonde, this time with a fun pop of color!" The Hills: New Beginnings star wrote on Instagram. "Maintaining my color the past few months has been so easy thanks to @wellahairusa Koleston Perfect and the magic of my stylist @brianacisneros."
The Jersey Shore star traded in his dark, gelled hair for a bright blonde look in December 2020.
The Keeping Up With the Kardashians star rocked her red tresses in a post shared to Instagram Dec. 7, 2020.
"Also cut a bunch of hair off my head last month or whenever," the actress revealed on Instagram on Sunday, Nov. 29.
Before the 2020 American Music Awards, celebrity hairstylist Tym Wallace transformed the actress' hair to red and vibrant with Joico's Color Infuse Red Shampoo.
While stepping out for a late-night dinner with her celebrity hairstylist, the Grammy winner sports a new mullet.
The singer had celebrity hairstylist César DeLeön Ramîrez dye her hair a cool blue just in time for winter.
Say hello to blue! "Time to go to work..." the actor shared on Instagram while at the gym.
"Ya like my hair," the rapper asked her fans while sporting a new hair color from Joico thanks to celebrity hairstylist Tokyo Stylez.
"Pink is punk," the supermodel shared on Instagram after celebrity hairstylist Guido Palau helped "direct my dreams of going pink."
The Magic Mike actor debuted a shaved head on social media after wrapping a new movie.
"Hello Merpeople. Rocking color by @fredericaspiras named after his mother who just passed...Suzie's Ocean Blonde. I love you Freddie," the music superstar shared on Instagram. "This was extra special glamour with love." Hairstylist Frederic Aspiras used Joico products to complete the look.
The Queer Eye star made his 4.5 million Instagram followers do a double-take after he debuted his buzzcut.
The actress debuts platinum blonde hair after rocking red hair for a few months. "Winter Is Coming," she captions her Instagram.
"Matching mohawks," Cyrus wrote alongside the pic.
The NBA star shows off his fiery red hair on social media over the weekend. "When they think they know—switch it up," he captioned his Instagram post that revealed his major transformation.
The superstar singer debuted her pixie mullet on Instagram Story. To achieve her new look, Miley's go-to hairstylist Sally Hershberger talked Tish Cyrus through the process via FaceTime.
The Lover singer recently showed off a fun, flirty and whimsical ensemble and beauty look that will make you dream of summer. She appeared to dye her hair with a few of her stands looking blue and pink.
The actress debuts a major hair change, one that she did herself! "That's 2 years of physical, emotional, and spiritual growth that I cut off right there on my bday," she shared on Instagram, alongside a pic of her holding up her locks.
With the help of his wife Katherine Schwarzenegger, the Parks and Recreation alum got a "damn good" haircut as the parents-to-be continue to practice social distancing.
The Cruel Intentions actress took to Instagram to show off her new hairstyle. "Rose all day," she captioned her video.
The Deadpool star is growing out his hair. And because his wife, Blake Lively, trolled him about his new hairstyle... he made fun of her right back.
The Jersey Shore alum makes fans lose their minds over his "quarantine beard."
"I decided dealing with hair was superfluous during these times of quarantine," the Mr. Big star wrote.
The Voice host pulled one over on fans by pretending to shave his head live on the Today show.
Notice anything different? The actor shows off his major transformation, which entails a mohawk and horseshoe mustache. "Killing the game," he quips on Instagram.
"Now @ariejr's really a silver fox," the Bachelor alum joked on Instagram.
The Lizzie McGuire star said goodbye to her signature blonde locks and opted for a bold blue look.