30 Brands Giving to LGBTQ+ Causes

Make every month Pride Month with these colorful products that are helping some pretty amazing causes in return!

By Emily Spain Jun 01, 2021 11:00 AMTags
E-Comm: Brands Giving Back for Pride E! Illustration

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

Happy Pride Month!

Although we should celebrate and uplift the LGBTQ+ community every day of every month, June is an extra special time to make conscious purchases that will support incredible LGBTQ+ organizations in return. Not to mention, everyone could use some rainbow products in their life!

From rainbow accessories and apparel to wine and makeup, we've rounded up 30 brands that are giving back to LGBTQ+ organizations like The Trevor Project, GLSEN, Lady Gaga's Born This Way Foundation and many more.

Scroll below to get your shop on while supporting awesome causes!

Lele Pons Launches Pride Eyewear Collection to Benefit Trevor Project

evolvetogether Human Mask

For every 12-pack of the Human Mask sold, evolvetogether will donate 10% of proceeds to to GLSEN, a national nonprofit organization ensuring LGBTQIA+ students are able to learn at school free from bullying.


Have you ever wanted stars like Lil Nas X, Hayley Kiyoko, Kim Petras or members of Pentatonix to send you a personalized message? Well, now through 6/11, you have the chance! The stars are teaming up with Cameo and will be donating 100% of the profits from their personalized messages to the Can't Cancel Pride fund, which equally benefits CenterLink, GLAAD, National Black Justice Coalition, OutRight Action International, SAGE, and The Trevor Project.


In honor of Pride Month, Fabletics released a Pride capsule collection of must-have activewear styles to help you show off your pride year-round. Additionally, the brand will be donating $50K of the net proceeds from the capsule to support GLAAD.

Crystal Head Vodka

This is the last year to score Crystal Head Vodka's Pride Bottle! The vodka brand is committed to supporting the LGBTQ+ community through continuous, year-round global efforts with partners including Stonewall Sports Program, The Test Positive Awareness Network, Kaleidoscope Trust, and Lurie Children's Hospital Transgender Youth Program.


In honor of Pride Month, Beachwaver teamed up with the It Gets Better Project to give everyone's favorite rotating curling iron a colorful upgrade! The brand also released other rainbow-hued accessories.


Treat yourself to something from Pink's new Rainbow capsule collection! In addition to offering styles for Pride month, Pink made a $100K donation to Campus Pride, a nonprofit organization working to build safer, more inclusive college campuses for LGBTQIA+ students across the country.


You're going to need an extra special beverage to serve at your pride celebrations. This is where Bev's new Glam sparkling rosé comes in! The latest varietal features tasting notes of passion fruit, delicate red berries, and a white peach finish. Even better, Bev will be donating 100% of proceeds from online Bev Glam sales to WayOUT! 

Converse Eyewear

In partnership with the The Ali Forney Center, Converse Eyewear released a limited-edition Pride sunglass style that you can wear year-round.


Maxbone and British designer Christian Cowan teamed up again to design a limited-edition Rainbow Jumper for your furry friend! A portion of each sale will be donated to Ali Forney, the largest LGBTQ+ community center helping LGBTQ+ homeless youth in the United States. Your dog will look so cute at the Pride parade in your area.


Pick up a new bra and give back to a great cause! Pepper is donating 1% of all June sales (up to $10K) to For the Gworls— a Black, trans-led collective that works to help Black transgender people pay for rent, gender-affirming surgeries, travel assistance, and more. 

Dolce Vita

Dolce Vita teamed up with The Trevor Project for a footwear collection featuring an outdoor slipper and three sneakers. The brand wanted to ensure the partnership would result in resources for the cause regardless of how many shoes were sold, so they have once again for the second year in a row made a bulk donation to The Trevor Project up front.


In honor of Pride Month, OUAI will be donating $20k to the LA LGBT Center, which helps fight against bigotry and the struggle to build a better world.


How fun are these slides?! With a maximum of $125,000, UGG will donate $25 per pair of the Disco Stripe Slide purchased on UGG.com to GLAAD – a nonprofit accelerating acceptance and advancing equality. 

Dear Annabelle

Send your loved ones some snail mail with these limited-edition Love notecards! This month, a portion of the proceeds from this set of 10 luxury notecards will benefit The Trevor Project.

Hedley & Bennett

Show your pride in the kitchen with Hedley & Bennett's Pride Apron! For every one of these limited-edition aprons sold, a portion goes directly to the Los Angeles LGBT Center and its Culinary Arts program supporting the LGBTQ+ community in culinary training, meal production, and job placement for up to 100 students a year.

Beach Riot

Beach Riot, a California-based swim and apparel brand, launched a colorful capsule collection with The Trevor Project! Additionally, the brand pledged to donate $50K and $10 for every piece sold back to The Trevor Project.

Radley London

When you buy the Beach Close Pride bag, Radley London will donate 20% of the proceeds will be donated to Stonewall charities to support queer advocacy, awareness and empowerment programs.


In celebration of Pride Month 2021, The Walt Disney Company is donating funds as part of their ongoing commitment to organizations around the world that support LGBTQ+ communities like GLSEN, BeLonG To Youth Services and Nijiiro Diversity. You can shop more Pride styles like this cute tee on shopDisney.com!

Spotlight Oral Care

Upgrade your oral care routine with this limited-edition rainbow toothbrush and give back to a great cause! Every cent of each purchased limited-edition Pride Sonic Toothbrush will go to the Center for Black Equity.

EF Collection

For the month of June, EF Collection will donate 10% of sales from this piece to The Trevor Project to support the LGBTQ+ community. This gorgeous ring features 42 carats of diamond, black diamond, pink sapphire, blue sapphire, orange sapphire, pink sapphire, ruby and emerald set in 14k gold.


South Asian Queer designer Sheena Sood of abacaxi released her ‘Fight the System' limited edition capsule collection today in honor of Pride month. Featuring a t-shirt, fanny pack, scrunchie and mask, 10% of proceeds from this capsule collection will go to OutRight Action International, a NYC-based organization fighting for the human rights for LGBTIQ people around the world.


To celebrate Pride Month, the creators behind the Y2K-inspired beaded accessories brand, Gen Z Parisian couple, Andrea Dutko and Emeline Chauvin have created a limited-edition #LOVEWINS capsule. The collection includes a hand-beaded phone strap and T-Shirt with 20% net proceeds going to ItGetsBetter.Org, a charity focused on supporting and normalizing sexuality.


In partnership with illustrator Zipeng Zhu, Harry's released their limited-edition "Never Been Prouder" Shave With Pride set, which features a limited-edition handle
extra blades, a travel blade cover and shave gel or cream.


In honor of Pride Month, Madewell collaborated with American fine artist, author and illustrator, Lisa Congdon to create a collection of love-inspired items. 50% of the proceeds will be donated to the ACLU. 

Alo Yoga

Alo will donate 100% of sales from their limited-edition Love is Love capsule to The Trevor Project. Additionally, Alo will be offering free live classes on alomoves.com and monthly memberships all throughout the month of June in celebration of Pride.


Parade is donating 2,000 pairs of underwear to various LGBTQ organizations and included an entirely Queer cast and crew in their latest campaign for their Color Outside the Lines collection


In partnership with the Trevor Project, Morphe's "Live With Love" Pride Collection encourages creativity and self-expression. Even better, 100% of the net proceeds will go to the Trevor Project. Not to mention, Morphe's annual Pride collections have raised $895K in support of services and opportunities for LGBTQ+ youth and students.


In its 5th year celebrating Pride with partner GLSEN, Hollister teamed up with student activists at the organization to design their gender-neutral Pride collection. In addition to making a $250K donation to GLSEN, Hollister is offering customers who shop the collection the chance to round up or make a donation of their own.


Thanks to 1-800-Flowers, you can send your loved ones something colorful and meaningful through June 30! Additionally, 1-800-Flower.com will donate 20% of net proceeds from each Pride Bouquet purchased to support GLAAD.


Dress up your iPhone 12, iPhone 12 Pro or iPhone 12 Pro Max with Sonix's latest Care Bears collection! In honor of Pride Month, 10% of June sales from this collection will be donated to Lady Gaga's Born This Way Foundation.


To celebrate the LGBTQIA+ community, and show support to its local city, Vinebox created a limited-edition rainbow box featuring a unique collection of wines. 100% of the profits from the first 500 boxes sold will be donated to the SF LGBT Center. SF LGBT Center's mission is to connect the diverse LGBTQ+ community to opportunities, resources, and each other, to achieve a stronger, healthier, and more equitable world.


Upgrade your glasses game with Zenni's Pride Collection! Additionally, Zenni donating a portion of the proceeds from their Pride collection to the It Gets Better Project for the fourth consecutive year.


In honor of Pride Month, Olay released a limited edition Pride jar of their best-selling Regenerist Micro-Sculpting Fragrance-Free Cream. Olay will also be donating $75,000 to The Trevor Project. And for the second year in a row, Olay is supporting P&G's Can't Cancel Pride to bring the most inspirational voices in the LGBTQ+ community, along with allies, to help those who had been adversely affected by COVID-19.

Up next: Go Crazy with the Prince Estate x Urban Decay Capsule Collection.