April 2021's Best New Beauty Products: Tower28, Charlotte Tilbury, True Botanicals & More

Every single beauty product you should add to your cart this month.

By Emily Spain Apr 12, 2021 4:44 PMTags
E-Comm: April Beauty LaunchesE! Illustration

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

We don't know about you, but our bank accounts are still recovering from all the beauty products we bought last month. But, when a new must-have lip balm, brow pencil or makeup palette comes out, it can be hard to resist. And April beauty did not come to play! So, here we are waiting, not so patiently, by our mailbox to try out all the newness from cult-favorite brands like Tower28, Charlotte Tilbury, Florence by Mills, Sol de Janeiro and many more!

For the best beauty products to drop this month, scroll below!

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Farmacy Sweet Apple Clean Cleansing Balm

Farmacy Beauty has done it again! As cleansing balm fanatics, we were so excited to try the limited-edition version of Farmacy's bestselling Green Clean makeup remover. And we were not disappointed! Featuring the same incredible formula, the Sweet Apple Clean Cleansing Balm offers a dreamy apple scent, which makes washing off your makeup so much more enjoyable.

Charlotte Tilbury The Look of Love Kit

Our jaws were on the floor when Charlotte Tilbury announced her latest makeup launches like this kit which includes a 7-shade makeup palette, lipstick, lip liner and lip & cheek tint. We're so obsessed with the formulas after putting them to the test, especially the palette as it includes everything you need for an on the go glow.

Florence by Mills Mirror Magic Illuminating Body Moisturizer

Packed with nourishing ingredients like mango and shea butters, marshmallow root extract, vitamin E and coconut oil, this moisturizer will help keep skin hydrated and feeling extra smooth. We love how it also offers a hint of shimmer and sheen to give you the perfect everyday glow.

Tower 28 Beauty Bronzino Illuminating Cream Bronzer

Tower28 could drop any makeup or skincare product and we would buy it! Their latest must-have product is an inclusive range of illuminating bronzer balms. We love the lightweight formula and how it lays perfectly on the skin. Not to mention, it will make you look like you just got back from a tropical vacation!


If you're looking to better manage hyperpigmentation or age spots, this transformative cream will help lighten and brighten skin thanks to ingredients like niacinamide and 4-n-butylresorcinol.

Biggie Biggie Brazilian Bum Bum Cream

Don't even get us started on how much we love and adore Sol de Janeiro's Brazilian Bum Bum Cream. Unless you have an hour to spare! With the summer months around the corner, the Biggie Biggie Cream could not have come at a better time since we go through the original size pretty fast when bikini weather hits. If you're unfamiliar with the cult-favorite cream, it features a powerful blend of Cupuaçu Butter, Guaraná, Coconut Oil and more nourishing ingredients that will help smooth and firm skin. Plus, the smell is so addicting!

Heritage Store Rose Oil

If you love Heritage Store's iconic rosewater, you're going to love their new skincare line even more. For skin in need of extra hydration and nourishment, check out the new rose oil that will smooth and plump skin.

Elizabeth Arden Visible Brightening CicaGlow Concentrate

Featuring a Cica-rich formula and natural nourishing oils, the Visible Brightening CicaGlow Concentrate promotes skin cell turnover while lightening dark spots and helping correct uneven skin tone.

Elizabeth Arden PREVAGE® Anti-Aging Daily Serum 2.0

Elizabeth Arden's best-selling serum is back but with 4x the antioxidant power! Packed with ingredients like Idebenone, vitamin C and a peptide blend, this serum aims to help skin texture, photo damage, radiance and overall clarity.

Jen Atkin Let's E.l.f.ing Do It Palette

OUAI founder and Hollywood's favorite hair guru Jen Atkin just dropped a collection with e.l.f cosmetics, and we're obsessed! Besides the amazing name, this all-in-one face palette offers four eyeshadows, one bronzer, one blush and one highlighter. So, basically everything you need for the perfect everyday look.

Pure Radiance Oil

True Botanicals face oils are our go-to for maintaining glowing, healthy skin. And their newest oil, the Pure Radiance Oil, might be our favorite to date! Packed with 27 plant-actives, nutrient rich oils like calendula, cold-pressed cucumber seed, organic hemp, jojoba seed and fresh ginger root oils. The powerful blend helps with several skin concerns like inflammation, hyperpigmentation, eczema, rosacea and fine lines. Plus, the calendula oil is sourced from a regenerative farm that provides the most nutrient-dense, healthy farm soil, which makes this oil an eco-friendly buy!

Sonrei Clearly Zinq Tinted Sunscreen SPF 45

Packed with powerful ingredients like vitamin C, vitamin E and ferulic acid, Sonrei's new mineral sunscreen will protect from UVA/UVB rays and the long-term effects of sun exposure. The mineral collection also includes a kid's and clear version, but we love using tinted sunscreen for those days we want to ditch foundation.

Illamasqua Colour Correcting Bronzer Glint

If you're looking to create a natural glow, check out Illamaqua's new bronzers that will neutralize redness and even out skin tone.

April Showers Collection

April showers bring May flowers (and super cute nail polish shades)! Olive & June just released their April Showers Collection, which features five spring-ready grey hues that will instantly up your nail game. We especially love the Cloudy Skies shade because it will go with any outfit year-round.

Eva NYC Satin Dream Smoothing Leave-In Cream

Eva NYC's new Satin Dream Smoothing Leave-In Cream is bringing our hair back to life! It's packed with nourishing ingredients like snow mushroom and poppy seed for added moisture, and it will help fight humidity and frizz. Plus, Eva NYC's packaging is now made from 100% recyclable aluminum which makes this a guilt-free buy. Even better, you can get it on sale during Ulta's Spring Haul Sale!

Charlotte Tilbury Brow Cheat

Do your brows need a lift? Look no further than Charlotte Tilbury's Brow Cheat. It offers a micro precision eyebrow pencil with an angled tip to help you create fuller, natural-looking brows. And did we mention it's waterproof!

Pai The Impossible Glow

Featuring transformative ingredients like hyaluronic acid, mica, sea kelp and vitamin C-rich lemon fruit water, these bronzing drops will give you a red carpet glow while nourishing skin. Whether you use the Impossible Glow directly on your body as highlighter or mix in with your body cream, you'll look extra radiant during the summer months.

Florence by Mills Oh Whale! Lip Balm

The new Oh Whale! Lip Balm is a must for lip care fanatics! Packed with argan oil, shea butter and avocado oil, this lip balm will moisturize lips while adding subtle color. 

No7 Protect & Perfect Intense Advanced Cleansing Water

After a long day, your skin deserves a nice cleansing session! No7's new cleansing water features fruit extracts supercharged with antioxidants and natural AHAs to gently remove makeup, oil, and pollutants while exfoliating skin. 

Go Smile Glow On The Go Teeth Whitening Device

If you're looking to achieve a pearly white smile, check out Go Smile's new Glow On The Go Teeth Whitening Device! This refillable device offers a powerful blue light to help whiten teeth and target stains.

Olay Regenerist Hydrating Mineral Sunscreen

With vitamin B3+ peptides, zinc oxide and SPF 15, Olay's new mineral sunscreen will quickly absorb into your skin to hydrate and protect against broad spectrum UVA/UVB rays.

Sol de Janeiro Brazilian 4 Play Moisturizing Shower Cream-Gel 1-Liter

You can now get Sol de Janeiro's must-have shower cream-gel in a value size! Featuring a lather-rich, sulfate-free formula plus ingredients like Cupuaçu Butter and Coconut and Açaí oils, your skin will look, feel and smell amazing all day long.

Florence by Mills Feed Your Soul Berry in Love Pore Mask

Take your self-care to the next level with this fruit-infused wash-off brightening pore mask. With powerful ingredients like willow bark extract, niacinamide and ginseng root extract, this mask offers a cooling effect aimed to refresh, soothe, brighten and protect skin from environmental stressors.

FEKKAI Shea Bundle

Fekkai's cult-favorite Shea Collection is back! Thanks to a salon-grade formula with the highest quality shea butter, monoi oil and the brand's Environmental Protection Complex, the shampoo, conditioner and leave-in mask will help smooth and detangle wavy, curly and coarse hair. Plus, the bottles are made with 95% recycled plastic and are 100% recyclable.

Missed out on last month's beauty launches? Check out March 2021's Best New Beauty Products: Charlotte Tilbury, Dr. Dennis Gross, Fenty Beauty & More.

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