Why Curly Girls Everywhere Love Tracee Ellis Ross's Pattern Haircare

Every curl has a story. Pattern has products to support the curliest, coiliest and tightest hair textures.

By Marenah Dobin Sep 19, 2021 7:00 PMTags
EComm, Tracee Ellis Ross Pattern BeautyE! Illustration

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Curly-haired girls know all too well that they can't just use any hair product. It's important to use shampoo, conditioners, and styling products that support curls. Emmy Awards nominee Tracee Ellis Ross started her brand Pattern specifically to cater to "the curliest, coiliest and tightest of hair textures."

If you want to embrace your curls, Pattern has everything you need to wash, condition, treat and style your strands to reach their full potential. Check out some of our must-have items from Pattern that are available at Ulta, Sephora, and Amazon.

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Pattern Treatment Mask

When your curls are in need of a spa day, apply the Pattern Treatment Mask. The mask elongates, defines, and hydrates curls in just five minutes.

Pattern Styling Cream

Apply the Pattern Styling Cream to wet or dry hair. It provides superior moisture and prevents damage/breakage.

Pattern Leave-In Conditioner

Give your hair a pick-me-up with this restorative leave-in conditioner. It gives your hair additonal hydration and adds definition to your curls.

Pattern Jojoba Oil Hair Serum

The Pattern Jojoba Oil Hair Serum is a super lightweight and residue-free blend that moisturizes your hair and reduces breakage.

Pattern Heavy Conditioner- For Coilies

The Pattern Heavy Conditioner is ideal to detangle and hydrate coiled hair. The product promises to "coat the strands in a sliver of heaven." Who wouldn't want that?

Pattern Shower Brush

The Pattern Shower Brush is heavyweight, yet gentle on the hair. It's perfect for detangling curls and for "helping curls clump & find each other to get great definition." And if you're tired of getting hair stuck in your brush, the rubber pad slides out so you can deep clean it anytime. 

Pattern Argan Oil Hair Serum

When your hair needs some extra moisture, work Pattern Argan Oil Hair Serum through your tresses. It strengthens your hair and prevents future damage.

Pattern Medium Conditioner- For Curlies

The Pattern Medium Conditioner is great for curly & coily hair textures in need of some hydration. It also works great as a co-wash for high porosity curls.

Pattern On-the-Go Kit

The Pattern On-the-Go Kit is the perfect way to have your hair needs covered while you travel and an opportunity to sample new products. The kit includes a cosmetic bag and trial-size shampoo, conditioner and leave-in conditioner.

Pattern Clarifying Shampoo

Remove product build-up and revive your scalp without stripping away your hair's healthy oils with Pattern Clarifying Shampoo.

Pattern Scalp Serum

Dermatologists have tested the Pattern Scalp Serum. It's formulated with peppermint, rosemary, and lavender to soothe and reinvigorate your scalp.

Pattern Mini Conditioners Kit

If you're not sure which Pattern conditioner is right for you, test them all out. The Pattern Mini Conditioners Kit has medium, heavy, and intensive options to try.

While you're shopping for haircare products, check out some of our favorites from Taraji P. Henson's line TPH by Taraji.

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—Originally published March 24 at 2:31 PM PT.