During The Voice's Monday, March 22 episode, Blake and fellow coach Kelly Clarkson both turned their chairs for 21-year-old contestant Keegan Ferrell, who performed a stirring rendition of Maroon 5's "She Will Be Loved."
After the song, Blake attempted to get the contestant on his good side by playing up his friendship with the Maroon 5 frontman, not to mention playing up an invented feud between Kelly and Adam.
"First of all, I happen to be buddies with the guy who wrote and sang that song, and I want you to look, for just a second, at this coaching panel," Blake said, referring to himself, Kelly, Nick Jonas and John Legend. "Take note at who's missing, and who's in that chair. Now I'm not saying that Kelly Clarkson got Adam fired, but ... he's gone, and she's sitting there, OK?
Despite Kelly's protestations, Blake kept up with the strategy, and he even somehow managed to get the other coaches to lend a hand. "She has a talk show on the network," John chimed in.
This led Blake to reply, "That's right. This network stands for Nothing But Clarkson, OK? NBC." He continued, "If Maroon 5 inspires you, I don't know that I would choose a coach that is their arch nemesis."
At the time, Blake tweeted he was "having a hard time wrapping my head around" the knowledge that his longtime sparring partner was exiting. During last month's Super Bowl, Blake and fiancée Gwen Stefani appeared in a T-Mobile ad suggesting that Adam had set them up.
Watch the clip in the video above to find out whether Blake's tactics worked in securing Keegan on his team.
(E! and NBC are both part of the NBCUniversal family.)