There were 23,207 entries submitted for consideration for the 2021 Grammys, so it's safe to say that not every artist they chose will be recognizable to the public.
That being said, these musicians aren't entirely new to the music industry. As we've seen time and again, the Recording Academy has recognized established figures, which has created some confusion over the years.
They previously acknowledged how puzzling this category is, writing on their site in 2017, "Our Best New Artist category probably has the most complicated set of rules of any of our categories."
According to the Recording Academy, "a 'new artist' is defined for the Grammy process as any performing artist or established performing group who releases, during the eligibility year, the recording that first establishes the public identity of that artist or established group as a performer."
So if you see any familiar faces in the below guide, that's the reason why they've been considered for this category. Scroll on to see if you recognize any of the names, and if not, learn more about these up-and-comers!