February 2021's Best New Beauty Products: Urban Decay, Tower28, Summer Fridays & More

Here's what we're adding to our cart!

By Emily Spain, Carolin Lehmann Feb 23, 2021 12:00 PMTags
E-Comm: February 2021's Best New BeautyE! Illustration

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

A new month brings new beauty releases, and we're particularly excited about February 2021's offerings. Below, check out what's new from Urban Decay, Tower28, Tarte and more brands we love. From themed eyeshadow palettes to unique shampoo formulations, we're adding them all to our cart.

Our favorite so far? Summer Friday's new Summer Skin Nourishing Body Lotion! We've heard only good things about the ultra-hydrating and nourishing body lotion that's proving to be the answer to dry winter skin. And it's lightly fragranced with notes of coconut, vanilla blossom and warm almond, so you'll smell amazing all day long!

So ahead, the best new skincare, haircare and makeup we've seen this month.

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This Month's Best New Beauty Products: January 2021 Edition

Summer Fridays Summer Skin Nourishing Body Lotion

Summer Fridays new body lotion is the answer to your dry winter skin thanks to a luxurious blend of plant-derived butters, natural oils and ceramides. Plus, it smells like a tropical vacation!

Elemis Pro-Collagen Marine Moisture Essence

This essence by the cult-favorite brand promises to deliver intense hydration through ingredients like Padina Pavonica and sea spring water. And it will help reduce the appearance of fine lines!

BeachPlease Luminous Tinted Balm

There are three new colors in this tinted balm for cheeks and lips. They're called Rush Hour, Power Hour and After Hours. 

TONYMOLY Moisture Boost Cooling Marine Concentrate Serum

Infused with powerful plant extracts and ingredients like 4X Marine Complex (Agar, Coral, Chlorella, and Seaweed) and Corn mint oil, this hydrating serum will plump, brighten and soothe irritation.

Nordic Renewal Pre & Probiotic Cream Starter Set

This moisturizer uses prebiotics and probiotic ferments to support and enhance the good bacteria in your skin's microbiome.

Bed Head Bigger The Better Volume Foam Shampoo & Lightweight Volume Conditioner

A foaming shampoo for bouncy volume? How unique. This shampoo is made with mineral clay for body and its matching conditioner is lightweight for extra volume.

Bali Body One Hour Express Tan

This self-tanning mousse develops in just one hour for all you busy babes. A game changer.

Mugler Angel Nova Eau de Parfum

Mugler's cult-classic Angel perfume gets a new twist with notes of raspberry, super-natural rose and akigalawood. The fruity-floral fragrance is perfect for spring.

Transparen-C Pro Spot Treatment

This 20% vitamin C spot treatment brightens dark spots and hyperpigmentation.

Morphe Filter Effect Soft-Focus Foundation

This skincare-infused foundation (think hyaluronic acid, vitamin E and more) comes in a whopping 40 shades. It's long-wearing and has a natural finish. 

Freck Noir

The DIY freckle trend is still going strong, and Freck Beauty now has an option for deeper skin tones

Milk Makeup Electric Glossy Lip Plumper

This lip plumper comes in six shades and has a high-shine finish. 

Milk Makeup Sunshine Skin Tint Clean SPF 30 Foundation

This light-coverage foundation has a dewy finish and SPF of 30.

Pretty Basic x Tarte Color Collection

Podcast hosts and BFFs Remi Cruz and Alisha Marie have teamed up for this makeup collection including an eight-shade Amazonian-clay infused eye and cheek palette, a travel-size Lights, Camera, Lashes Four-in-One Mascara and a Sugar Rush Lip Sip Vegan Lip Oil in pretty basic.

Urban Decay Naked Wild West Eyeshadow Palette

A new Naked palette is here! This one is Wild West themed with desert-inspired neutral eyeshadows.

Cicapair Tiger Grass Sleepair Intensive Mask

Wear this soothing moisturizing mask while you sleep and rinse it off the next morning for glowing skin.

Cicapair Tiger Grass Enzyme Foam Cleanser

This creamy cleanser has hydrating glycerin for smooth skin.

Lawless Forget The Filler Lip Plumper Line Smoothing Gloss

Plump up your pout with this shiny gloss that has been clinically shown to increase lip volume by 40% and decrease the look of wrinkles by 29%.

Lawless Forget The Filler Definer Lip Liner

This long-wearing lip liner comes in four shades and has a satin finish.

Up next, Keys Soulcare just launched at Ulta!

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