Asian-Owned Brands That Should Be On Your Radar

Shop fabulous finds from Glow Recipe, Health-Ade, Soko Glam and more.

By Emily Spain, Carolin Lehmann, Marenah Dobin May 09, 2021 5:00 PMTags
E-Comm: Asian-Owned Brands E! Illustration

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

Happy Asian American and Pacific Islander Heritage Month!

If you're looking to show the AAPI community some support, there are some great products that should be on your radar and a part of your regular routine. They're from some of our favorite Asian-owned brands like Health-Ade, Tatcha, Glow Recipe and more.

Whether you're looking for clothing, beauty or home goods, there are so many great items from the Asian-owned brands below.

20 Brands Supporting the AAPI Community


We're obsessed with Clare Ngai's custom Y2K-inspired, whimsical jewelry and accessories! Made in small batches, BONBONWHIM's jewelry is a must for adding a touch of fun to any outfit. The brand also helps raise money for BIPOC communities in need, including organizations such as GirlTrek, Send Chinatown Love and Stop AAPI Hate.

Pink Moon

Pink Moon, an Asian-American-owned beauty brand, just launched their first in-house collection of clean perfume oils that feature a crystal rollerball with energetically charged gemstones. Additionally, the brand offers skincare must-haves, like their Over the Moon Gua Sha Facial Oil, that will seriously take your self-care routine to the next level.

Soko Glam

Founded by Charlotte Cho, Soko Glam is the ultimate destination for skincare must-haves! We love shopping their unique curation of bestselling K-Beauty products, plus their Then I Met You Cleansing Balm is one of our favorite skincare products to date. It helps melt away oil-based impurities thanks to a blend of ingredients like fatty acid-rich seaberry oil, olive oil and vitamin E.

Pepper Limitless Wirefree Scoop Bra

Pepper was co-founded by first-generation Chinese American Jaclyn Fu. The bra brand aims to empower small-chested women of all sizes, cups AA, A, B and band sizes 30-40.

Haerfest Mindful T-Shirt

In honor of both Mental Health Awareness Month and AAPI Heritage Month, Haerfest released their MINDFUL collection of tees, sweatshirts, hats and candles. 100% of the proceeds from the first production run of the Mindful t-shirts will be donated to Asian Mental Health Collective, a non-profit that works to normalize and de-stigmatize mental health in the AAPI community.

Health-Ade Kombucha

Co-founded by Vanessa Dew, Health-Ade offers arguably the yummiest, highest-quality kombucha on the market. Packed with probiotics, every glass of Health-Ade helps promote better gut health and offers an immune system boost among its many benefits.

KÛR Collection

KÚR Collection founder Kasuni Rathnasuriya, born in the Southern coasts of Sri Lanka, created her sustainable, one-of-a-kind apparel brand to fuse the tradition of handmade Beeralu lace with contemporary fashion. Additionally, KÚR Collection empowers an all-women crew of rural artisans.

Kulfi Beauty

Priyanka Ganjoo's Kulfi Beauty amplifies and celebrates South Asian voices through an inclusive range of makeup products. Their award-winning kajal eyeliner features nourishing ingredients in addition to being waterproof, smudgeproof and vegan.


We love using these high performance, cruelty-free sheet masks by LAPCOS. The brand is donating 10% of all sales to the Asian Mental Health Collective throughout the month of May in honor of National Mental Health Awareness Month and AAPI Heritage Month.

MO MI Beauty

Mo Mi founder Diane Reade uses her heritage and time spent living, working and traveling in Europe and Asia as inspiration for her incredible line of haircare products! We love their styling jelly because it tames fly-aways and helps us create the perfect hairdo.


Em Cosmetics Faded Clementine Lip Trio

Michelle Phan's makeup brand has some amazing gift sets like this one. It includes a Lip Cushion Tinted Lip Luminizer, True Gloss, and Infinite Lip Cloud all in the shade Faded Clementine.

Uniqlo Fluffy Yarn Fleece Zip Jacket

Japanese brand Uniqlo has all the clothing essentials you need, like this fluffy fleece zip-up jacket, which is available in 11 colors.

Cle Cosmetics Melting Lip Powder

This product goes on as a powder and it transforms into a long-lasting matte lip color. How unique. You can buy the melting lip powder from K-beauty brand Cle Cosmetics.

Glow Recipe Papaya Sorbet Smoothing Enzyme Cleansing Balm & Makeup Remover

Glow Recipe's skincare is fun through and through, with bright colors and fruity ingredients. Although we love nearly every product we've tried from the Asian-owned brand, we particularly love their Papaya Sorbet Smoothing Enzyme Cleansing Balm and Makeup Remover.

Muji Porcelain Pen Holder/Toothbrush Stand 5-color set

These colorful pen or toothbrush stands come in a set of five. Keep your favorite color for yourself and give the others as gifts to your favorite people. We love Japanese brand Muji's minimalist offerings.

Tatcha The Starter Ritual Set

From the packaging to the product, we love Tatcha. Founder Victoria Tsai found inspiration for the company while traveling through Japan. This starter set is a great place to begin. It's an $82 value, but you can get it for $68. There are sets for normal, dry, oily, and sensitive skin types.

Peach & Lily Glass Skin Discovery Kit

Speaking of skincare, this gift set includes Korean beauty brand Peach & Lily's Power Calm Hydrating Cleanser, Wild Dew Treatment Essence, and Glass Skin Refining Serum, which is a best seller on its own.

Yamazaki Home Tosca Magnetic Coffee Filter Holder

Keeping coffee filters in a drawer is so impractical. With this amazing invention you can hang them for easy access. We love Japanese brand Yamazaki's home products. 

Tower28 SOS Daily Rescue Facial Spray

This cult-favorite facial spray is excellent for those suffering from eczema, as Chinese founder of Tower28 Amy Liu was. 

Amy O Love Knot Necklace

This Amy O necklace has a dainty knot pendant on a delicate, diamond-cut cable chain. Layer it with other Amy O necklaces or wear it on its own.

Avre Infinity Glide Blush and White Sneakers

These eco-friendly shoes are perfect for walking, hitting the gym or running everyday errands. In honor of AAPI Heritage Month, AVRE committed to donating 20% of all sales for month of May to AAPI CommunityFund.

Mono B

Mono B is a Korean-owned athleisure brand that offers size-inclusive, eco-conscious designs. Additionally, the brand is donating 10% of all sales to the Asian Mental Health Collective throughout the month of May in honor of National Mental Health Awareness Month and Asian American and Pacific Islander Heritage Month

Up next: Patina Miller Shares Her Mother's Day Gift Ideas to Spoil Mom.

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—Originally published Dec. 9, 2020, at 4:05 p.m. PT