Olivia Culpo's New INC Fashion Line at Macy's Is a Family Affair

Olivia, Aurora and Sophia Culpo bring each of their personal styles to this affordable collab!

By Holly Passalaqua, Carolin Lehmann Oct 27, 2020 3:00 PMTags
EComm, Olivia Culpo lineOlivia Culpo Line

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The Culpo sisters are bringing their enviable style to Macy's today with the Culpos x INC fashion line. OliviaAurora and Sophia Culpo not only live together currently, but have also gone in on this line that reflects each of their unique personal styles.

"All three of our styles are very different so it was really fun to collaborate together to make pieces that everyone loves," Olivia exclusively told E! "It was challenging at times to agree on design details, but I think we got it right!"

The trio linked up with a creative director to build a cohesive line.

"We each tried to describe our own style to Hilda [Batayneh]," Olivia said. "Hilda is the owner of Reunited [Clothing] and she helped execute our visions. From there we started building out a color palette and created some basic staple pieces to build off."

So what are the sisters' favorite pieces from the final collection? Hear all about them below, plus catch Olivia on Daily Pop today to hear more about the line!

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"I love so many of the cozy sets since I just had a baby 6 weeks ago—it's important to be comfortable with my baby but also able to run after my toddler! I also love the romper because it looks pulled together and the fabric is so soft. The sweatshirt dress is nice for a cozy at home 'date night' with my husband!"—Aurora

"My favorite color is red and there are a few sets that come in a bold cherry red color. One set has fringe and another one has an off-the-shoulder detail. It also comes in black and white, and I think they are perfect to wear for the holidays. The leather shorts fit so well and I can already see myself pairing them with black tights when it gets colder. My closet is full of well made staple pieces that I can mix and match and I really tried to pull that into this collection, but we added some flair with cutouts, shoulder pads, structure, etc."—Olivia

"I love the hoodie jumpsuit set. I am really into different sneakers right now like old-school Nikes, or hightop Vans so I love to pair my sneaks with this set. I feel comfortable but styled at the same time. I also love the fringe robe. It's so comfortable to wear in the morning because it's like you are wrapped in a blanket! I love to start every morning with a mediation and this robe has become a staple for that time. I also really love the teddy set because you‘re basically wearing pajamas but its totally acceptable!"—Sophia

Culpos x INC Leather Shorts

Olivia loves these leather shorts that fit like a glove.

Culpos x INC Sweater Dress

Aurora loves lounging in this sweater dress that comes in several colors.

Culpos x INC Snakeskin-Print Set

Have a matching moment in this snakeskin-print set.

Culpos x INC Jumpsuit

This off-the-shoulder jumpsuit comes in a variety of colors and looks so flattering on Olivia!

Up next, the new Coach x Jennifer Lopez bag is perfect for fall. And if you're not done shopping yet, sign up for the Shop With E! email newsletter!