Jennifer Lopez Just Dropped a Major "Secret" About Her Upcoming Beauty Brand

Jennifer Lopez teased the launch of an upcoming beauty brand on Instagram. Find out all about the "secret" below!

By Cydney Contreras Oct 09, 2020 11:04 PMTags
Watch: Jennifer Lopez to Receive 2020 People's Icon Award

Jennifer Lopez is adding another title to her already-lengthy resume: cosmetics guru.

On Friday, Trendmood1, a popular Instagram page about all things makeup and skincare, shared the news that the singer had quietly launched an Instagram account for her new beauty company.

And a quick search revealed that the pop star is following the official account, which is quickly racking up followers and features a bio that reads, "The secret is almost out." What's more is the the page only follows one person, who just happens to be J.Lo herself.

The artist first teased her business venture in August by posting a radiant selfie with the caption, "Sunset glow... #JLoBeauty coming soon." That makeup look alone has fans excited to get their hands on her products. 

It's no wonder the triple threat is receiving the Icon Award at E!'s People's Choice Awards this year. 

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Stars With Beauty Brands

Last week, it was revealed Jennifer would receive the honor at the virtual ceremony, with Jen Neal, General Manager of E! News, Live Events & Lifestyle Digital stating, "Jennifer Lopez has an unmatched global appeal and for more than two decades, has given us some of the most iconic, unforgettable performances of all time... For paving the way for artists around the world and single-handedly increasing Latinx representation in music, film, television, and fashion, we're honoring Jennifer Lopez with The People's Icon of 2020."

Perhaps the star will be wearing one of her products when when the E! PCAs air on Sunday, Nov. 15 at 9 p.m.

Until then, see which other stars own cosmetics brands in the extensive list below!

Ariana Grande

From vibrant liquid eyeshadows in holographic purples and shimmery blues to universally flattering lip stains, Ariana Grande's r.e.m. beauty has everything you need to look out-of-this-world.

Harry Styles

Known for his daring fashion, it's no surprise that Harry Styles entered the beauty space with full force. Welcome, Pleasing—a new line that offers fun nail polish shades, a unique roller duo to refresh your eyes and lips and an illuminating serum.

Rosie Huntington-Whiteley

The model-turned-mogul launched Rose Inc. with a unique vision in mind: To blend "efficacy and ethics in cosmetics and skincare." The brand's debut release includes products such as concealer, serum, blush and lipstick (to name a few), so you can easily create an effortless look in minutes.

Becky G

After collaborating with top cosmetics companies, the Latin music sensation decided to release her own beauty brand, Treslúce Beauty. She launched an eye collection first, which included an eyeshadow palette, eyeliners and falsies. Speaking to E! News in June, she opened up about this exciting new chapter, sharing, "There's been something in the air for me, as a creative person, that felt it was just time."

Halsey

Weeks after announcing she was pregnant in January 2021, the singer debuted her very own beauty brand: About Face. From a collection of wildly colorful eye shadows, dazzling highlighters and a range of liquid lipsticks, Halsey's line is all about having "make u(p) without rules."

Rihanna

The one and only Rihanna changed the game when she came out with her Fenty Beauty line in 2017. Not only did she release 40 foundation shades, which was sadly unheard of at the time, but she has since created innovative and exciting products. Plus, Fenty Skin is on its way.

Selena Gomez

In February, Selena announced Rare Beauty and it finally launched in September 2020. The brand's initial release featured a 12-range lineup. From foundation, makeup tools and liquid lipsticks to liquid liner, blushes and more, Rare Beauty has all your bases covered.

Lady Gaga

Mother Monster delighted her fans when she recently released her own cosmetics brand, Haus Laboratories. While the songstress is no stranger to the beauty world, she decided to create something for everyone. From glimmering lipsticks to long-lasting shadows, her makeup has become a holy grail.

Gabrielle Union

The actress has been killing it in the fashion game with her New York & Co. line, so it makes sense she'd enter the beauty industry with one amazing brand. She recently announced her Flawless by Gabrielle Union haircare line, which features products for "textured hair, protective styles and wigs."

Victoria Beckham

Nearly a decade after debuting her eponymous fashion label, the former Spice Girls member launched her namesake beauty brand. From shimmery (and crystal-infused) eyeshadows to high-quality serums, Victoria's line blends luxury with glamour.

Taraji P. Henson

In early 2020, the actress overjoyed fans with her eponymous haircare line, TPH by Taraji. Luckily, the brand's lavish yet inexpensive product range is available at Target. Best of all? The Empire star keeps blessing us with fun tutorials on her Instagram.

Miranda Kerr

The supermodel finally shared her beauty secrets with us normals when she launched Kora Organics. Skincare lovers are fans of the brand's Noni Glow Face Oil, Noni Glow Sleeping Mask and Noni Night AHA Resurfacing Serum. Plus, some products are made with crystals. Now that's magical!

Jennifer Lopez

Fans can finally get that iconic J.Lo glow now that the star has officially dropped her eponymous beauty line. From a luminous complexion booster to a power-packed face serum, the singer has all your essentials covered.

Gwyneth Paltrow

It's safe to say Gwyneth's name is synonymous with Goop. After building her lifestyle and wellness empire, entering the beauty world was a natural next step. From power-packed face serums to unique body tools, the brand is chock-full of luxury products.

Alicia Keys

The singer entered the beauty space with a vision of how important self-care is. Keys Soulcare released with three key products: a gentle moisturizer, a crystal-infused roller and a relaxing candle.

Iman

The supermodel debuted her inclusive makeup line in 1994. Since then, Iman's namesake brand continues to be a force in the industry with its diverse collection of products that caters to Black, Indigenous and people of color.

Lauren Conrad

Famous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.

Kesha

Like many expected, the singer's eponymous beauty brand is full of whimsy and fun. From a wildly colorful eyeshadow palette to electrifying packaging, Kesha Rose is anything but basique. Plus, her products are cruelty-free, vegan and PETA-certified.

Lisa Rinna

The Real Housewives of Beverly Hills star can now add beauty mogul to her ever-growing resume! And in true Lisa fashion, her first-ever collection for Rinna Beauty featured three gorgeous lip kits—each including lipstick, gloss and liner.

Madonna

Feeling like a material girl? Madonna's beauty brand has you covered. Named after her moniker and 2012 album, MDNA Skin, is luxury in a bottle—literally, as the line includes products in the $150, $200 and $600 range.

Jessica Alba

The actress launched her makeup brand, Honest Beauty, in 2015—and it's been a household staple since. Some fans faves from her line: the smudge-proof liquid lipsticks, the dual-ended mascara and primer and face masks.

Drew Barrymore

The Golden Globe-winning actress first launched her Flower Beauty brand back in 2013. Since hitting the shelves, people have raved about its highly-pigmented blushes, nourishing lipsticks and durable setting sprays. Plus, most items cost fewer than a cocktail!

Tracee Ellis Ross

When it comes to beauty and fashion, Tracee Ellis Ross is always leading the way with her fun, fabulous and fierce lewks. So it was easy to see why she came out with her haircare line, Pattern. As the brand put it, it's "here to fulfill the unmet beauty needs of the curly, coily and tight-textured hair community."

Kylie Jenner

What started out as a demand for lip kits, Kylie Cosmetics has turned into a fully-fledged line. The reality TV personality recently sold 51% of stake to Coty Inc. for $600 million. But despite the business deal, Kylie Jenner has been hard at work launching new collections.

Paris Hilton

Let's be real, the socialite has been in the beauty game. With her highly successful perfumes, it's no wonder she'd eventually launch her own cosmetics company. These days, however, Paris is focusing on skincare with her Pro D.N.A. line.

Cindy Crawford

Ever wonder how the '90s super looks so dang good? The 54-year-old star credits her skincare company, Meaningful Beauty. From neck treatments to SPF-infused day creams to plumping lip gloss, there's a little bit of everything.

Hayley Williams

Paramore's frontwoman is known for her wildly colorful hairstyles, so it's no surprise that she launched a line of "bright, bold and beautifully obnoxious" hair dyes.

Kim Kardashian

Like her baby sister, Kim Kardashian officially entered the beauty industry with her KKW Beauty line in 2017. What's more? She's also selling a 20% stake in brand to Coty Inc. With her contour sticks, range of nude lipsticks and gloriously themed collections, the star continues to keep us on our toes. 

Millie Bobby Brown

The Stranger Things star announced her new beauty brand, Florence by Mills, in August 2019. Her line of makeup and skincare features a tinted lip oil, an eyeshadow palette, a peel-off mask, eye patches and more.

Dolly Parton

The legendary musician announced she's coming out with her own line of beauty products in spring 2021. First up, Dolly will debut a perfume based on her signature scent. "Fragrance has always played a major role in my life—I wear my own combination of scents every day," the star said in a statement, per WWD. "Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community."

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