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Chances are, your inbox is full of promotional e-mails from brands talking about their new colorful rainbow collections in honor of Pride. While we're all for brands partnering with LGBTQIA+ charities and organizations this month, celebrating the LGBTQIA+ community and supporting equality efforts is not just reserved for June. There are many brands that actually support the community all year long.
For example? Fully-inclusive, gender neutral clothing brand TomboyX, has given more than $100,000 to various LGBTQIA+ causes and organizations, as well as made it their company mission to create products that solve problems for the LGBTQIA+ community that's often hyper-sexualized and underrepresented. There's also Milk Makeup, who is a longtime partner of The Center, which is a downtown NYC-based safe space that provides vital programming and resources to the LGBTQIA+ community.
Rihanna's Savage X Fenty creates lingerie and other bold pieces that can be worn by anyone and everyone. Savage X Fenty and Rihanna's Clara Lionel Foundation, also give back to numerous organizations throughout year like GLAAD and For The Gworls, which raises money to help Black transgender people pay for their rent, gender-affirming surgeries, doctors visits and more.
We've rounded up some brands that support LGBTQIA+ efforts, not only throughout June, but year-round. Check those out below.
Savage X Fenty
Rihanna's Savage X Fenty creates bras, undies and sleepwear for all body types, and have even made a commitment to be inclusive and representative of all. Their new Savage X Fenty Pride drop includes four collections that celebrate the vibrancy and diversity of the LGBTQIA+ community. The brand will also support GLAAD and For The Gworls by making donations to both.
The Coach Foundation has been supporting global philanthropic initiatives focused on community since 2008. Like previous years, the Coach Foundation is partnering with the Hetrick-Martin Institute, Point Foundation and CenterLink Community of LGBTQ Centers to create supportive environments for LGBTQIA+ youth. The brand even helped launch a digital support tool for teens to explore their identity and support their mental health. You can shop their brand new colorful collection below.
Abercrombie & Fitch
Abercrombie and Fitch has an ongoing partnership with The Trevor Project, for which they've raised over $2.8 million to date. For Pride 2022, the brand co-created a gender-inclusive collection with The Trevor Project which features hoodies, cologne, tops and more.
Youth to the People
Youth to the People believes it's important to celebrate Pride 365 days a year. So instead of releasing a new product or collection, they'll be donating $100,000 to their To The Future Fund, which supports nonprofit organizations like GLSEN and the National Center for Transgender Equality that empower LGBTQIA+ youth and community members.
Anthropologie is a big supporter of Philadelphia's Morris Home, which is the first and only Resources for Human Development program that offers services specifically for the transgender community. In 2021, Anthropologie gave pieces from their home collection to the Morris Home's new location, as well as donated directly to the organization itself. Throughout the year, the brand will also be hosting Morris Home members for workshops.
Besides releasing a colorful selection of Pride sock designs, Happy Socks will donate 10% of net sales from the Happy Socks x The Phluid Project collection to the Phluid Phoundation. The non profit uses the funds to help the LGBTQ+ community, especially BIPOC organizations that support the transgender community and homeless queer youth.
Pepper continues to uplift and support the Trans community by providing bras that fit correctly to help combat the body dysmorphia trans individuals may feel after transitioning. The brand has donated over 11,500 bras to various organizations throughout the year. For Pride this year, they'll donate 1,000 bras to the Ali Forney Center, which is a non-profit that provides shelter and support to homeless LGBTQIA+ youth.
Over the years, fully-inclusive apparel brand TomboyX has given more than $100,000 to various LGBTQ+ causes and organizations, as well as made it their company mission to create products that solve problems for the LGBTQ+ community that is often hyper-sexualized and underrepresented. As part of their new Pride collection, TomboyX has launched new pride styles like these Rainbow Spill bralettes.
The Body Shop
Besides offering incredible skincare products, The Body Shop is on a mission to educate consumers on the specific challenges within the LGBTQ+ community. Additionally, they are donating $1 from every "Out For Love" Highlighter to Advocates for Youth, which is an organization that fights for better health for 2SLGBTQ+ youth.
Prism Botanical AHA + BHA Exfoliating Glow Facial
Herbivore's Prism collection is dedicated to donating to LGBTQ+ organizations all year around! The brand partnered with The Trevor Project with a $1 donation from every sale of Prism 12% Glow Serum and Prism 20% AHA + 5% BHA Exfoliating Glow Facial.
Since bursting upon the beauty scene back in 1984, MAC Cosmetics has been a big supporter of the LGBTQ+ community. Through their Viva Glam program, the beauty brand has raised more than $500 million for organizations that support the health, wellness and rights of the LGBTQIA+ community. Their Pride collection for this year features an eyeshadow palette, a lip balm duo, lipstick and more.
LGBTQ+ rights have been deeply important to Milk Makeup since the brand launched in 2015. During every month of the year not just June, 1% of all milkmakeup.com sales are donated to their long-standing partner, The Center.
We've loved MeUndies for as long as we can remember for having fabulously comfy and inclusive loungewear, but there's much more to them than that. In addition to creating a more thoughtful and inclusive brand, which includes hosting LGBTQ+ educational facilitators at their offices to help them be responsible allies and community members, they also work to support their LGBTQ+ team members, work with local resource centers for the LGBTQ+ community, and support LGBTQ+ causes and non-profits without using a sales-based model. Plus, their own organization, MeUndies Gives, contributes to organizations that are helping to lift systemic barriers to self-expression through open conversation and creativity.
Looking for more things to shop today Check out rainbow fashion to celebrate Pride year-round.
-Originally published on Thursday, June 11, 2020 at 1:04 p.m.