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Proudly proclaiming their dedication to being designed for a curvier, sexier and stronger shape, Khloe launched Good American with Emma Grede to respond to what they thought was missing from the denim community... namely, clothing that worked for every body. So they launched a brand to address this issue, created for women of all sizes, but especially those who find themselves between standard and plus sizing.
Since then, Good American has prided itself on offering extreme inclusivity in their sizing and models, featuring women of all shapes, sizes, colors and backgrounds. And they consistently donate to Step Up, an organization that propels girls from under-resourced communities to fulfill their potential. From comfortable jeans, to jumpsuits, to shoes, swimwear, and activewear, Good American has something for everyone... which is why they're so well-loved.
We picked out a few of our favorite Good American items below. If you haven't filled your wardrobe with their essentials, now's the time!
Khloe Kardashian's Good American
Good American Good Legs
The classic Good Legs jean gets a new spin, thanks to new fabrication and a simpler wash. With its signature high rise and skinny-fit stretch that accentuates your curves, these cute jeans are available in GA's full and inclusive size range from 00 to plus size 24.
Still in the mood to shop? You'll love this Good American campaign featuring Kris Jenner.
—Originally published March 3, 2020 at 2:14 PM PT.