UPDATE: The Hallmark Channel plans to make things right, after receiving backlash for pulling an ad featuring a same-sex couple.
Mike Perry, the CEO of Hallmark, released a lengthy statement about the company's decision and how they are going to be better moving forward.
"Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple. The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused," Perry stated.
"Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are. As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused."
Additionally, GLAAD President and CEO, Sarah Kate Ellis shared a statement over the news.