On Friday, the KKW Beauty founder takes to Instagram Stories to highlight her daughter's latest venture: a lemonade stand.
Enlisting her cousin Penelope Disick, the two kids are hard at work decorating their DIY stand—with purple paint and all.
While the 5-year-old cutie is a pro when it comes to running lemonade stands (she's done this before with her cuz), this one holds a special meaning. How so? Well, in short, North's mini business project is all for a good cause.
"Today Kanye and Adidas partnered with families across America to create homemade pop-up lemonade stands stocked with limited pairs of the unreleased yeezy boost 700 v2 "Geode"," the 38-year-old beauty mogul writes on her Insta Story.
Adding, "All proceeds made via the stands will be donated directly to the National Alliance on Mental Health."