Since starting Kylie Cosmetics in 2015, Jenner, who owns 100 percent of the company, has created a beauty empire. For the first few years of the company, products were only available for purchase online or at various pop-up shops. But then in 2018, Jenner signed a distribution deal with beauty retailer Ulta, with her products hitting the shelves over the holiday season.
According to Forbes, this strategic move helped Kylie Cosmetics' revenue increase by nine percent in 2018, reaching an estimated $360 million.
"I popped up at a few stores, I did my usual social media—I did what I usually do, and it just worked," Jenner tells the publication.