Brody Jenner, Jayde Nicole

Frank Micelotta/Getty Images, Jon Kopaloff / Getty Images

Most men probably wouldn't deny rumors linking them to a Playboy playmate.

But not Brody Jenner.

The Hills boytoy insists reports of him being more than just friends with the 2008 Playboy Playmate of the Year Jayde Nicole are not true—at least not true right now.

"We're really good friends," Jenner said at last night's opening of the new eco-luxury boutique H-L-N-R in Los Angeles. "She's a great girl both inside and out, but she's not my girlfriend—at the moment."

So, what gives?

Mr. Jenner, star of the upcoming looking-for-a-new-friend MTV reality show Bromance, says he's known Nicole "for a long time," even before she started showing off her assets for the camera.

Nicole was Jenner's date to the MTV Video Music Awards earlier this month. And at a post-show party at the Chateau Marmont, they were reportedly spotted "holding hands and kissing all night."

So let's say Jenner and Nicole do officially become a couple some day, how's it going to feel knowing his buddies are likely to drooling over nakedness?

"I would have no problem with knowing people can see her nude pics," he said, "because anybody can look, but to actually be with that person is what counts."

What a romantic.

—Additional reporting by Dahvi Shira

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